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CLASSIFICATION OF HOTEL

CLASSIFICATION OF HOTEL. Hotel: definition.

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CLASSIFICATION OF HOTEL

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  1. CLASSIFICATION OF HOTEL

  2. Hotel: definition • Hotels and similar establishments…are typified as being arranged in rooms in number exceeding a specified minimum; as coming under a common management; as providing certain services, including room service, daily bed-making and cleaning of sanitary facilities; as grouped in classes and categories according to the facilities and services provided (by WTO )

  3. CLASSICATION OF HOTELS • BY TYPE OF SERVICE • BY LOCATION • BY STAR RATING • BY SIZE

  4. Apartment-limited service Bed & Breakfast Condominium Cottage Country inn Motel Hotel (full service) Resort (full service) Lodge (moderate) TYPES OF LODGING

  5. TYPE OF SERVICE • LIMITED SERVICE • EXTENDED SERVICE • FULL SERVICE

  6. FULL SERVICE BRAND DELUXE GROUP Preferred Ritz-Carlton Four Seasons Fairmont Deluxe Independent LUXURY Marriott Sheraton Hyatt Hilton Westin Rennaissance Omni Inter- Continental Sol melia Sa

  7. UPSCALE Radisson Embassy Suites Crowne Plaza Clarion Doubletree MIDSCALE Holiday Inn Best Western Ramada Courtyard Quality Inn Howard Johnson Four Points FULL SERVICE BRAND

  8. Hotel category: by function • Convention hotel, • commercial hotel, • guest house, homestay, • resort, • Casino hotel, • health spas, • vacation ownership, • time sharing

  9. Other types of hotel • All suite hotel, • boutique hotel, • bed and breakfast, • green hotel

  10. BOUTIQUE HOTEL • -Target MarketBoutique hotels generally target customers who are in their early 20s to mid-50s, with mid- to upper-income averages. • LOCATION- cities and resorts • -boutique owners do not have to pay a franchise fee to become part of a larger chain

  11. Boutique hotels are believed to have been invented in the early 1980s. Two of the first boutique hotels in the world : The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) -the Bedford in Union Square, San Francisco (the first in a series of 34 boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, the Kimpton Group). In 1984, Ian Schrager opened his first boutique hotel in Murray Hill in New York City: the Morgans Hotel, designed by French stylist Andrée Putnam

  12. Architecture and design Style - • distinction, warmth, and intimacy are key words in the architecture and design of boutique hotels, • attract a niche of customers looking for a special and differentiated property able to fulfill their individual needs • different themes in each guestroom • Personalised service, limited business facilities , promote non existence of technology and communication

  13. OWNERSHIP STRUCTURE • 1. OWNED AND MANAGED • A hotel is owned and managed by the same person or organization/company • 2. LEASED • A hotel building is owned by a person/company, but then is leased to another company who operate the hotel. Leasing – long term contract for renting a property say 10 years

  14. OWNERSHIP STRUCTURE • 3. MANAGEMENT CONTRACT • A hotel is owned by a person/company but he/they appoint a management company to manage and operates, normally for a certain period of time. A management company not necessarily carry a brand name, thus the name of the hotel may or may not be changed according to the management company.

  15. ORGANISATION CHART • Span of Control – refers to the number of people who report to one manager or supervisor. • A flat or a tall organization have pros and cons • Coordination – involves meetings and discussions among all departments. Executive operating committee (EOC) includes general manager and all senior executives meets weekly to focus on matters ranging from day to day operation issues and compare budges with actual operating result.

  16. OWNERSHIP STRUCTURE • FRANCHISE • A hotel is owned by a person/company but he/they appoint a company as a franchisor to manage and operates, normally for a certain period of time. The owner is called franchisee. The hotel normally will be called according to the franchisor’s brand name such as Hilton. Shang ri la etc. Franchising involve strict standard operation procedures, standard facilities standard, broaden marketing network, large fees etc.

  17. ORGANISATION CHART • Span of Control – refers to the number of people who report to one manager or supervisor. • A flat or a tall organization have pros and cons • Coordination – involves meetings and discussions among all departments. Executive operating committee (EOC) includes general manager and all senior executives meets weekly to focus on matters ranging from day to day operation issues and compare budges with actual operating result.

  18. DEPARTMENTS • FRONT OFFICE • HOUSEKEEPING • FOOD AND BEVERAGE • FOOD PRODUCTION • SALES AND MARKETING • HUMAN RESOURCE • IT DEPARTMENT • FINANCE DEPARTMENT • RECREATION DEPARTMENT

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