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Metal Works: Transforming Potential with Art

Metal is a nonprofit empowering artists and communities, renovating spaces, and organizing workshops. Counter misinformation, promote ongoing projects, and engage the 20-45 age group. Supportive of artists, young individuals, and mental health causes.

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Metal Works: Transforming Potential with Art

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  1. Metal Marketing Suggestions

  2. Metal Works to transform the potential of people and places, and enable inspirational art and artists’ to provide a positive impact on civic and civil society.  Founded by Jude Kelly OBE - Southbank Centre Director. Active in Liverpool, Southend-on-Sea and Peterborough. Supports emerging artists and sponsors Art Prizes. Renovates derelict spaces into vibrant community hubs. Organises public workshops, performance, talks and networks. Hosts artists-in-residence and peer-to-peer learning. Partners with Arts Council, local authorities and schools.

  3. Brief • Metal is an arts not for profit charity. All income is put into projects with artists or young people or hard to reach groups (i.e. those with mental health issues). • Their marketing promotion aim: • Counter misinformation by demonstrating their real ethos and facts as opposed to rumours and chinesewhispers. • Promote projects that are both on-going (i.e. Netpark, VG, TNG, VB, Estuary, WOWIE, Clever Essex) and things done in the past. • Identify the audience that needs to be addressed. • Work out and utilise the best media to reach the audience.

  4. Things to Push / Counter • Audience. Aged 20-45 who wants to support artists and community projects. Attract to training events and performance festivals. • Real Ethos • Not for profit charity • Helps artists, the young and those with mental health issues. • Misinformation: • Oppose negative rumours and chinese whispers by providing facts about social causes, and who and how they have helped, and how much of every £ is spent on what type of thing - Blog • Push • Community Projects i.e. Netpark, VG, TNG, VB, Estuary, WOWIE, Time and space residencies, Clever Essex • Things that have been done in the past.

  5. Old Material

  6. Current Material

  7. Good and Bad at the Moment • Metal has a good reputation for arranging quality family art and performance events to allow local people to be more aware and become involved in social issues. • The public probably do not know they carry out building restoration to provide support to artists. • It is not clear what the company name ‘Metal’ refers to. • Metal like to blend their logo into the branding of the artist who is performing. • The name and logo are not easily recognised or recognisable. • I think the green on grey colour scheme may appeal to younger people but not all. • Jude and her connection with South Bank should be highlighted.

  8. One Suggestion • Wristbands • Decorative often worn and used as event passes identification • During and after the event acts as collective identity • Shows their support for the event and any social cause • The cost to make these is low. • People usually willing to pay extra as a donation or pay extra for a higher quality

  9. Colours

  10. Because of the organisations ethos and image, the colours should be vibrant, warm and engaging. Red and Purple (Active and Deep), Orange / Yellow (Growth, Instinct / Warmth)

  11. Colours This is the Slogan This is the Slogan This is the Slogan

  12. Slogan Based on test your metal (resolve), resolve social issues, looks a bit like Love. Metal ●People ▪ Potential ▪ Performances ▪ Metal ●ResOlve

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