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TOURISM PRODUCT DEVELOPMENT COMPANY

TOURISM PRODUCT DEVELOPMENT COMPANY. Mary Helen Reece May 25,2003. What we are about. Limited liability company owned by the government of Jamaica Operates under the Ministry of Industry and Tourism

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TOURISM PRODUCT DEVELOPMENT COMPANY

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  1. TOURISM PRODUCT DEVELOPMENT COMPANY Mary Helen Reece May 25,2003

  2. What we are about • Limited liability company owned by the government of Jamaica • Operates under the Ministry of Industry and Tourism • Mission is to Development the Jamaican Tourism product as a preferred destination in a sustainable way and to increase economic growth

  3. Departments within the organization • Human Resource Development • Projects • Standards

  4. STANDARDS OBJECTIVES To upgrade the tourism sector in order to satisfy consumer demand and expectations by • Monitoring and inspecting the sector • Facilitating ,upgrading and development • Providing consultation • Promulgating standards

  5. What we are not • A licensing agency • A funding agency • A regulatory agency

  6. Developing a project • Idea, vision, product • Develop the concept • Sell the concept • Planning-inclusive of feasibility study-the market-consumer-the product standard-the cost-the returns

  7. Developing a project through standards CASE STUDY –private sector-public -and the community NINE MILES TOUR –ZION BUS LINE

  8. Developing a product through standards Benefit Helps to develop a product • Develops quality product via training awareness promotion of quality systems-addresses both operational and occupational requirements-bus/staff—equipment-training needs • Helps to reduces risk -route –safety-- accessibility -time-emergency procedure-safety-training—first aid /CPR.

  9. Developing a product through standards Benefits Builds awareness to quality systems • look at consumer needs and expectation • Authenticity • experience • value for money • standard of amenities offered • always remember standards are consumer driven

  10. Developing a product through standards Benefits Protect consumer health safety security environment all regulatory requirements in place as well as voluntary standards • Enables one to be cost efficient • Competitive advantage

  11. Developing a product through standards Benefits • Ensures consumer satisfaction • Addresses consumer demands • Develops communities • Provides economic growth-re development and change • Ensures sustainability-via monitoring and inspections • Reduces trade barrier-by having acceptable standards • Allows one to compete in the global market via incorporation of international standards

  12. Challenges • Operators do not see • Standards as a means towards development • Standards as consumer driven – to satisfy expectation and demand and increase business potential • Standards as market driven • That standards protect consumers and reduce risk and liability • That standards allows one to compete effectively in the global market

  13. Community development • Process • Committed for the long haul • Commitment from all stakeholder • Integrity • Business ethics • Standards • Training • Authenticity • Business plan • Lead agent • Address WIIFM

  14. Community development • Focus on Goal • Hard work • Dedication • Race not for the swift

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