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Tourism Development

Tourism Development. Tourism is Florida’s leading industry. Dixie County. Has significant potential for Nature & Cultural Heritage Tourism . Tourist Development Council (TDC).

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Tourism Development

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  1. Tourism Development Tourism is Florida’s leading industry

  2. Dixie County • Has significant potential for Nature & Cultural Heritage Tourism

  3. Tourist Development Council (TDC) • Composition – Prescribed by State Law (Elected Officials and representatives from lodging, attraction and restaurant businesses) • Appointed by County Commissioners • Purpose – Develop Tourist Development Plan and recommend prioritized list of tourism development spending

  4. Appointed by the governing board (BOCC) Chair of BOCC or governing board member designated by chair 2-members elected municipal officials of which (1) of these must be from most populous municipality in the county 6-members shall be persons who are involved in the tourist industry Not less than(3) nor more than (4) shall be owners or operators of motels, hotels, recreational vehicle parks, or other accommodations in the county Nine Member Council

  5. Why Consider a Tourist Development Tax? Help expands economic development TourismIS economic development • Provide a revenue source to fund tourism promotion other than use of Ad Valorem taxes • Widespread acceptance by visitors throughout the state – 59 of Florida’s 67 counties

  6. Approval of Tourist Development Tax • Florida Statue Section 125.0104 • Must be adopted by the County Commissioners as an ordinance • Subsequently, approved by a majority of the voters at the November election • Tax collection, if approved by voters, would begin two months after elections

  7. Tourist Development Tax • What is taxable? • Who pays it? • How is it collected? • How will the money be used?

  8. What is taxable & What is not • What is taxable: Rentals for less than 6 months involving hotels, motels, condos, RV and campgrounds • What is not taxable: Food and beverage, phone calls, beds and gate entrance fees to attractions

  9. Who Pays the Tax? • Primarily paid by visitors to Dixie County • Tourists, Winter Residents and Visitors who rent accommodations for less than six months

  10. Collection of Tourist Development Tax • Put on customer’s bill regular sales tax • Vendor receives dealer collection allowance • Vendor remits tax to Florida Dept. of Revenue • Dept. of Revenue returns money to Dixie County Monthly

  11. With Tourist’ Dollars, WE CAN • Attract tourist • Advertising & Marketing (Pure Water Wilderness & Original Florida) • Fishing Piers • Facilities • Events – Promotion of existing ones and developing new ones • Host softball tournaments, fishing tournaments, bicycling and birding events

  12. Tax Rate and Projected Collections • Commissioners have the option of a 1% or 2% tax should opt for 2% • As tourism grows, revenues would increase

  13. Benefits of Tourism Development Tax • Economic Development – JOBS, JOBS, JOBS • Marketing of Nature & Heritage attracts the least intrusive and most affluent visitors • Promotion achieved without spending local taxpayers money

  14. VOTE YES • Let visitors to the area put their 2-cent in and help Dixie County • Vote “YES” for adoption of the Dixie County 2% Tourism Development Tax • Promote Dixie County as a tourism destination

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