Diversify &

1. Diversify & 2012 Community Campaign Workshop

2. ArtsWave (formerly Fine Arts Fund) • What we do: • ArtsWave supports 150 organizations, large and small, that bring people together. Theatres, museums, concerts and festivals create a ripple effect of benefits for everyone in our community. A thriving arts environment makes the Cincinnati region a better place to live, work, play and stay. • Our Goals: • A more connected and engaged community • A more vibrant economy

3. ArtsWave supports diverse organizations across the region blue – music teal – singing red -- museums purple – community arts center pink – dance green – theatre yellow – other

4. What You Need To Know • Why is employee giving important? • What does an Employee Campaign Coordinator do? • • How can I run a successful employee campaign? • How can I encourage people to give? • What do donors get in return for their gift?

5. Why is Employee Giving Important? Total dollars raised $11,000,000 Amount from individuals across our community $6,882,802 - more than half of total $$ raised Most common gift $75

7. What Does an Employee Campaign Coordinator Do? • Develop and implement the ArtsWave campaign at your workplace • Provide the opportunity for your colleagues to connect and support the arts in our community by creating a campaign that is engaging and fun

8. 8 Steps to a Successful Campaign • Evaluate last year’s campaign results and strategy • Review campaign materials • Involve your top management – discuss campaign ideas & set a goal • Assemble a team • Develop a plan and create activities to connect employees while raising awareness and money • Promote Macy’s Arts Sampler • Implement your campaign ideas and distribute pledge cards • Collect pledge cards and thank all donors • Visit www.TheArtsWave.org • for all the campaign tools you need

9. Macy’s Arts Sampler Sampler offers a great opportunity for families, friends, and neighbors to connect with one another and celebrate the creative things happening in our region through free arts events. Saturday, February 11 Saturday, February 25 Saturday, March 10 A complete schedule is available online and through our free smartphone app.

12. Make it Fun & Engaging • • Get a copy of the campaign video available online or on DVD • Secure raffle prizes • Line up entertainment • Schedule an ArtsWave speaker • Additional ideas

13. 2012 Campaign Initiatives Leadership Giving Donors who give $1,500+ receive invitations to special donor events, recognition in ArtsWave materials and $500 benefits. Leadership…+1 For 2012, each company is being asked to increase the number of Leadership Donors by 1. ArtsWave Leadership Challenge Any new or increased Leadership Gift will be matched dollar-for-dollar up to $100,000.

14. 2012 Campaign Initiatives Friends for the Arts A group for young professionals who want to get more involved in our city’s vibrant arts community **Save the Date: February 25** Facebook Campaign Help us reach 5,000 “Likes” for the ArtsWave page and find out more about the impact of the arts in our community (www.facebook.com/ArtsWave)

16. Campaign Dates February Workplace Campaigns Begin February 11 Macy’s Arts Sampler Community Campaign Kick Off February 25 Macy’s Arts SamplerArtsWave “Friends for the Arts” Event March 9 Mid-point for Workplace Campaigns March 10 Macy’s Arts Sampler March 31Employee Campaigns COMPLETE April 25 End of Community Campaign Celebration

17. Best Practices • 1. Recruit a team • 2. Get your CEO involved • 3. Promote donor benefits (Fun Card) • 4. Have FUN! • 5. Promote the FREE Macy’s Arts Sampler • 6. Visit ArtsWave’s website –www.TheArtsWave.org