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Recognising Opportunity - from idea to launch!

Recognising Opportunity - from idea to launch!. Charlie Gunningham. @ chazgunningham charliegunningham.com charliegunningham. MBA Graduation, March 1999. 7 months later… Dec 1999. 5 months later… May 2000. 10 years later… July 2010. The background

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Recognising Opportunity - from idea to launch!

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  1. Recognising Opportunity - from idea to launch! Charlie Gunningham @ chazgunningham charliegunningham.com charliegunningham

  2. MBA Graduation, March 1999

  3. 7 months later… Dec 1999

  4. 5 months later… May 2000

  5. 10 years later… July 2010

  6. The background • solving a problem is all

  7. 2. The idea • - quiet contemplation, keep a notepad close • - but is it a business?

  8. 3. Testing your idea • - talk it out, don’t hide it; - throw negatives

  9. 4. Protecting your idea • - execution is your (only?) protection • - NDA’s are fine – shows you’re serious

  10. 5. Developing your idea • - mentors, RnD, rivals, timing, opportunities, … iterative tweaking (“massaging”)

  11. 6. Prototyping • - trial run through, proof of concept • … to show off to investors/clients

  12. 7. Business planning • - written or spoken or thought? • - a process, and a selling document

  13. 8. Scenario analysis • - realistic? • - aggressive? • - what ifs? • - think.xls

  14. 9. Raising money / Signing first clients • - try to get a NO! • -if no, move on • … and get 3 more • - if not = interested

  15. 10. Launch and beyond • - is the soft launch a cop out? • - early weeks: love your clients, motivate staff… the best & worst of times!

  16. Summing up… • Solve a problem • … business? • Can you do it? • … opportunity? • Protect ? • … execution • Develop ? • … test • Finance? • … get the NO! • Plan? • Launch? • … fun starts!

  17. Recognising Opportunity - from idea to launch! Charlie Gunningham @ chazgunningham charliegunningham.com /charliegunningham

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