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Do's and Don'ts in Business Plan Writing

Do's and Don'ts in Business Plan Writing. Organizer: SJSU e-society Advisor: Prof. Mike Solt Moderator: W.G. Paseman - Paseman & Associates. Why Write a Business Plan?. Get your own thinking straight Create a “checklist” to double check you have all the bases covered

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Do's and Don'ts in Business Plan Writing

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  1. Do's and Don'ts in Business Plan Writing Organizer: SJSU e-society Advisor: Prof. Mike Solt Moderator: W.G. Paseman - Paseman & Associates

  2. Why Write a Business Plan? • Get your own thinking straight • Create a “checklist” to double check you have all the bases covered • Communicate with co-workers • Communicate with Investors (Raise Money) • Especially in this last capacity, a Business plan is a Sales document • You must only answer on Question: “Why in the world should I invest my money in your company?”

  3. How does an investor view a company? • Short Term - Risk • Market - KPCB Perspective • Team - Mayfield Perspective • Technical • Financial • An early investor’s goal is to remove as much risk from the investment as early as possible. • Your goal then, is to identify and retire as much risk as possible before they get the business plan. Risk Value Time Round A End Game IPO

  4. “Perfect Pitch” • Market: I know the Market. It is big. We can get a big Piece. Here’s why. • (Market Risk) • Product: I have developed the Product. I know what to develop next. • (Technical Risk) • Distribution: I am selling the Product. I have repeat orders. Customers love it. Call them. • (Financial, Market Risk) • Competition: I beat the Competition. I will continue to do so. Here’s why. • (Market Risk) • Finance: I am Cash Flow Positive. My Margins are great. I can be Profitable soon. • (Financial Risk) • Revenue is Opinion. Cash is Fact. • Team: You know, respect and trust the Team. Help me hire more great people. • (Team Risk) • Note: “The faster you can convince someone to fund it, the more likely it is to be successful” John Jarve: Menlo Ventures - 1986

  5. Panelists • Bill Tobin, Director, Emerging Company Services, PricewaterhouseCoopers • What Audiences should a Bplan serve? • Laura Merling, Executive Director, SD Forum • How should Marketing contribute to Bplan creation? • Prashant Shah, Principal, Hummer Winblad Venture Partners • What is the VC “vetting” Process and where do Bplans fit? • Punita Pandey, Founder and CEO, netCustomer, Inc. • How do you turn the Bplan into a “Living Document”?

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