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Changing Values of the

Changing Values of the. 1920s. Post-War. Consumerism. Per-Capita Income: 1850 - $95 1918 - $586. Production Skyrocketed. # of goods produced per hour of labor rose 70%. WHY?. Massive Economic Growth. Advertising became critical. The Flashier. The better!. People were slowly

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Changing Values of the

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  1. Changing Values of the 1920s

  2. Post-War Consumerism

  3. Per-Capita Income: 1850 - $95 1918 - $586

  4. Production Skyrocketed # of goods produced per hour of labor rose 70%

  5. WHY?

  6. Massive Economic Growth

  7. Advertising became critical... The Flashier The better!

  8. People were slowly convinced that shopping is a leisure pursuit of great importance!

  9. The psychology of buying appealed to peoples needs and frustrations

  10. More people used installment plans (buying on credit) which allowed them to pay a small amount each month

  11. I. Increasing Consumerism A. Production skyrocketed 1. # of goods produced per hour of labor rose 70% B. Per capita income: 1850 ‑‑ $95, 1918 ‑‑ $586 C. Influences: 1. Massive growth of US economy 2. Advertising a. psychology of buying, appealed to people’s needs, frustrations 3. Installment plans: buying on credit, pay a small amount each month

  12. Explosion of culture within the African-American community Jazz and dancing lured all races to the clubs of Harlem – The Cotton Club Harlem Renaissance

  13. Important jazz musicians and a poet (just for fun) Harlem Renaissance Langston Hughes Louis Armstrong Duke Ellington

  14. II. Harlem Renaissance A. Explosion of culture within the African‑American community B. Jazz and dancing lured all races to clubs of Harlem – Cotton Club 1. Jazz musicians – Duke Ellington, Louis Armstrong C. Langston Hughes (poet)

  15. Increasing Leisure Time Why?: New laws limiting working hours and increased wealth

  16. Popularity of Radio and Movies - 1922: - 3 million radios - 508 radio stations - Hollywood 4th largest industry - Famous actors: Charlie Chaplin Rudolph Valentino Greta Garbo

  17. Rise of Suburbs, camping (Boy Scouts), youth culture, dating

  18. - Sports Mania - Americans become obsessed with playing/ watching sports - Baseball becomes the “National Pastime” - Babe Ruth hits 60 homeruns (1927)

  19. III. Increased Leisure Time A. New laws limiting working hours and increased wealth B. Popularity of Radio and Movies 1. 1922: 3 million radios, 508 radio stations 2. Hollywood 4th largest industry 3. Famous actors – Charlie Chaplin, Rudolph Valentino, Greta Garbo C. Rise of suburbs, camping (Boy Scouts), youth culture, dating D. Sports Mania 1. Americans become obsessed with playing & watching sports 2. Baseball becomes the “National Pastime” a. Babe Ruth hits 60 homeruns

  20. New Forms Of Transportation Henry Ford’s Model T - $260

  21. New Forms Of Transportation Production time decreased from 14 hours to 93 minutes by the early 1920s

  22. New Forms Of Transportation 1920 – 9 million cars 1930 – 26.5 million cars

  23. New Forms Of Transportation The Federal Highway Act of 1923 led to the construction of 10,000 miles of new roads each year (including Route 66) Route 66 – “The Mother Road” – “The Main Street of America”

  24. New Forms Of Transportation Although interest in the airplane declined after WWI, Charles Lindbergh rekindled some of that lost fire when he became the first person to successfully fly solo across the Atlantic (New York to Paris) in 1927

  25. IV. New forms of Transportation A. Henry Ford – Model T car – Cost: $260 1. production time decreases (14 hours to 93 minutes) 2. 1920 – 9 million cars, 1930 – 26.5 million cars B. Federal Highway Act (1923) 1. 10,000 miles of new road built a year – Route 66 C. Airplanes: interested declined after WWI 1. Charles Lindbergh – 1st to fly across Atlantic

  26. The Changing Role of Women 19th Amendment 1920 YAY Suffrage!

  27. The Changing Role of Women Changing Morals of Women Flappers – Short skirts, bobbed hair, make-up, drinking in public

  28. V. Changing role of Women A. 19th Amendment (1920) – Suffrage B. Changing morals of women 1. Flappers – short skirts, bobbed hair, make‑up, drinking in public

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