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HEALTH & WELLNESS CLUSTER. AS A REGIONAL EXAMPLE OF ECO CLUSTER IDEA. KPOP LEWIATAN. KUJAWSKO POMORSKA ORGANIZACJA PRACODAWCÓW LEWIATAN KUYAVIA AND POMERIANIA ORGANISATION OF EMPLOYERS „LEWIATAN” FOUNDED IN2006, HEADQUARTERS IN TORUŃ
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HEALTH&WELLNESS CLUSTER AS A REGIONAL EXAMPLE OF ECO CLUSTER IDEA
KPOP LEWIATAN • KUJAWSKO POMORSKA ORGANIZACJA PRACODAWCÓW LEWIATAN • KUYAVIA AND POMERIANIA ORGANISATION OF EMPLOYERS „LEWIATAN” • FOUNDED IN2006, HEADQUARTERS IN TORUŃ • ASSOCIATED WITH POLISH CONFEDERATION OF PRIVATE EMPLOEYERS “LEWIATAN” • REGIONAL ORGANIZATION • REGISTERED IN COURT IN TORUŃ • TWO OFFICES: IN TORUŃ AND BYDGOSZCZ
KPOP LEWIATAN - ACTIVITIES • BRINGS TOGETHER MORE THAN 50 COMPANIES, TOGETHER EMPLOYING AROUND 8 500 PEOPLE(in Poland companiesassociationisoptional) • APPLIES FOR PROJECTS CO-FINANCED BY THE EU /EC • COMPLETED 8 PROJECTS WITH A TOTAL VALUE OF ABOUT 8 MILLION ZŁ - 1.8 MILLION EUR (own resources come form membershipfee) • TWO MAINE TYPES OF PROJECTS • BUILDING UP CIVIL SOCIETY • LABOR MARKET SUPPORT
HEALTH&WELLNESS TOURISM STRATEGY • FROM THE BEGINNING OF 2012 KPOP LEWIATAN SUPPORTS CREATING STRATEGY FOR THE REGION FOCUSING HEALTH AND WELLNESS TOURISM • HEALTH AND WELLNESS TOURISM AS A BRAND OF REGION • KPOP LEWIATAN SUPPORTS CREATING REGION STRATEGY FOCUSING ON THIS BRAND
HEALTH AND WELLNESS TOURISM AS A BRAND OF REGION • IN KUJAWSKO POMORSKIE VOIVODSHIP OPERATE: • A NUMBER OF PRIVATE CLINICS AND HOSPITALS WITH MODERN EQUIPPMENT • COOPERATING WITH HIGHLY QUALIFIED SPECIALISTS • IN KUJAWSKO POMORSKIE VOIVODSHIP ARE: • TWO TOWNS WITH A GOOD HEALTH AND WELLNESS NETWORK • CIECHOCINEK AND INOWROCŁAW (BUILDING UP WIENIEC) • NICOLAUS COPERNICUS UNIVERSITY IN TORUŃ • WITH MEDICAL, BIOLOGY, CHEMISTRY AND PHYSICS FACULTIES • UNIVERSITY OF TECHNOLOGY AND LIFE SCIENCES IN BYDGOSZCZ
HEALTH&WELLNESS CLUSTER PROJECT • CLUSTER LEADER IS KPOP LEWIATAN • KPOP LEWIATAN LEADS ORGANIZATIONAL, ADMINISTRATIVE AND FINANCIAL SERVICES FOR CLUSTER • CLUSTER ACTS ON THE BASIS OF ITS OWN RULES • CLUSTER MEMBERS HAVE A WELL DEFINED LEGAL STATUS • CLUSTER MEMBERSSIGN AN AGREEMENT WITH KPOP LEWIATAN • (THE AGREEMENT MAY BE TERMINATED BY EITHER PARTY) • CLUSTER MEMBERS PAY AN ANNUAL FEE
MAIN HEALTH&WELLNESS CLUSTER TASK • DEVELOPMENT OF HEALTH AND WELNESS SERVICES
CLUSTER LEADER IS RESPONSIBLE FOR • MARKET RESEARCH ON HEALTH AND WELNESS SERVICES • EDUCATION FOR MANAGERS OF HEALTH AND WELNESS SERVICES • IMPROVING STAFF QUALIFICATIONS • SUPPORTING EXPORT OF HEALTH AND WELNESS SERVICES • BUILDING A NETWORK OF COMBINED HEALTH AND WELNESS SERVICES • SUPPORTING INNOVATIVE SOLUTIONS IN HEALTH AND WELNESS SERVICES • AN INDEPENDENT ACCOUNTING
OBJECTIVES OF THE HEALTH&WELLNESS CLUSTER • PROMOTION OF HEALTH AND WELLNESS TOURISM IN POLAND ABROAD • CREATING MUTUAL CONNECTIONS BETWEEN: MEDICAL COMPANIES, SPECIALIZED SUPPLIERS (ALSO SERVICES SUPPLIERS) WITH OTHER COMPANIES OF RELATED BUSSINES BRANCHES
OBJECTIVES OF THE HEALTH&WELLNESS CLUSTER • CLUSTER OBJECTIVES WILL BE REACHED BY: • ORGANIZATION AND LEADING OF CONFERENCES AND COURSES ON HEALTH AND WELLNESS INDUSTRY • LEADING CERTIFIED HEALTH AND WELLNESS TOURISM • CO - PARTICIPATION (MUTUAL PARTICIPATION) IN NATIONAL AND INTERNATIONAL EXHIBITIONS AND FAIRS • ACQURING EXTERNAL FOUNDS FOR PROJECTS REALIZATION FOR CLUSTER MEMBERS AND CLUSTER ITSELF
OBJECTIVES OF THE HEALTH&WELLNESS CLUSTER • CLUSTER OBJECTIVES WILL BE REACHED BY: • CREATING MUTUAL OFFERS FOR CLUSTER MEMBERS (COMBINATION OF HOSPITAL SERVICES AND TREATMENTS WITH WELLNESS SERVICES AND TREATMENTS) • ORGANIZATION AND CHAIRING CONFERENCES AND COURSES ON CLUSTER FOR CLUSTER MEMBERS • ECONOMICAL AND MARKET ANALYSIS AS WELL AS MARKET RESEARCH AND MARKETING SERVICES FOR CLUSTER MEMBERS • COOPERATION WITH OTHER NATIONAL AND INTERNATIONAL ORGANIZATIONS
PROJECTS OF THE HEALTH&WELLNESS CLUSTER • JUNE 1ST OF 2013 NEW PROJECT STARTS: • MEDICAL INDUSTRY AS A STRENGHT OFKUJAWSKO POMORSKIE VOIVODSHIP • PROJECTS BUDGET IS ABOUT 755 000 ZŁ
PROJECTS OF THE HEALTH&WELLNESS CLUSTER • PROJECTS OBCJETIVES: • MARKET RESERCH AND EXPERTISE OF THE MARKET POTENTIAL FOR FOREIGN MARKETS (GERMANY AND RUSSIA) • INDIVIDUAL CONSULTANCY FOR 20 MEDICAL COMPANIES ON BUILDING THE INNOVATION STRATEGY AND HELP IN ITS IMPLEMENTATION • CREATING AND LEADING COURSES ON MARKETING, SALES AND FOREIGN CUSTOMER SERVICES • www.kpoplewiatan.pl