1 / 28

Yvonne Serena Fen Kate

Yvonne Serena Fen Kate. History. Samsung Group was founded in 1938. Enter into the global market in 1970s. Samsung takes leader position of LCD in 1993. History. 1997-1999, leads the growth of digital enterprise. 2004 to present, one of the world’s first-class enterprises

naiara
Download Presentation

Yvonne Serena Fen Kate

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Yvonne Serena Fen Kate

  2. History • Samsung Group was founded in 1938. • Enter into the global market in 1970s. • Samsung takes leader position of LCD in 1993.

  3. History • 1997-1999, leads the growth of digital enterprise. • 2004 to present, one of the world’s first-class enterprises Top 5 corporate brands in the world

  4. Industry Analysis Short History Global Issue Risk

  5. Short History

  6. Future trends • Television will be digital and high-definition • The time to shut off all the analogue television will come in the 2010s • Future television offers more services and has more functions

  7. Globalissue • Bandwidth Limitations • Compression makes degraded images • Shortage of HDTV content • Save wallet, save environment

  8. Risks • Financial crisis of 2008 will greatly decrease the consuming ability • New technical substitutes may replace the HDTV

  9. Company Analysis • Mission “Leading the Digital Convergence Revolution” • Production digital media, LCD segment, semiconductor segment, telecommunication network, others • Current operation profile Global Market, key point to win, FDI

  10. Company Analysis • Labor special training skills and better welfare. • Trade Opportunity fashionable TV product , the high quality • Future Profile increase market dominance, strengthen collaboration between customers and business partners.

  11. SWOT Analysis Strength Weakness Opportunities Threats

  12. Strengths • The strong market position brand that valued $16.2 billion in 2006 the NO.1 producer in the electronics sector in 2007 • The king of designing • Technology superiority

  13. Weakness • Weak operation performance The profit decreased for 13% from 2004 to 2006 • Legal issues Total cost USD 71.1 million in 2006 • The weak brand in Japan Was taken away from Japanese market twice

  14. Opportunities • The national policy supporting Beijing Olympic Games US government policy • Business partners NFL

  15. Threats and Risks • Have no unique characteristic of products • The weak HDTV signal

  16. Global Market Analysis Market Shares International Expanding

  17. Global Market worldwide TV market share: 17.8 percent Revenue : $ 103.4 billion (2007) Net income : $21.5 billion (2007) Employees : over 138,000 Headquarter : Seocho Samsung Town (South Korea)

  18. Global Market

  19. International Expanding • In 1978, sales in the United States • In 1982, sales in Germany • In 1987, sales in Canada First-line Market

  20. Second and Third Market • Mexico • China • Thailand • Malaysia

  21. Competitors Analysis LG Group SONY Panasonic

  22. LG Group • South Korean company, was found in 1947 • 160,000 number of employees, 120 subsidiaries • Three sectors: Chemicals, Electronics, and Telecommunication and Services • Global sales: 38.6 billion (2006), 44 billion (2007) • Revenue : 94.8 billion USD (2008) • Market share in flat panel display section – 30%

  23. Sony Corporation • Was found in 1946. • 180,500 employees; 1,000 subsidiaries. • Five sections: electronics, games, entertainment, financial services and other. • Main headquarters in Minato, Tokyo, and Japan. • Revenue 88, 714 billion USD (2007).

  24. Panasonic Corporation • Founded in 1918, named Matsushita Electronic Industrial Co. • 328, 645 employees • Divided into AVC networks, MEN and pan home, home appliances, computers and devices, JVC and others. • Worldwide plasma TV market share – 26% • Revenue 86.2 billion USD

  25. Televisions sold in 2007-2008 in US market

  26. TV market shares by technology

  27. Recommendations Short term variety of products product’s design environmental-friendly and energy saving HDTV small and mid-sized screen Long term position within the global market winning the trust of a customer technology innovation/ new specialists new business relations in the glob

  28. Thank You!

More Related