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InterQuality Project Kick Off Meeting, Warsaw 18-19 January 2010. WP 7 Dissemination Liuska Sanna, Programme Manager European Patients’ Forum. OBJECTIVES. To support the strengthening of health care financing system.
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InterQuality ProjectKick Off Meeting, Warsaw 18-19 January 2010 WP 7 Dissemination Liuska Sanna, Programme Manager European Patients’ Forum
OBJECTIVES To support the strengthening of health care financing system To ensure that emerging evidence and project outcomes are shared with target groups Develop & Implement Dissemination Strategy Better accessibility of project outcomes through Website Raise awareness amongst target groups Maintain communication with external audiences Dissemination of results at final conference
DISSEMINATION STRATEGY & PLAN Target groups? Messages/Deliverables? Format? Channel?
WEBSITE and PROMOTIONAL MATERIALS Website MUW responsibiliy + input from all partners Both external and internal communication tool Promotional materials Logo Banners Posters Leaflets Press releases
GUIDELINES ON COMMUNICATION STRATEGIES • What is the purpose (internal deliverable)? • Who is the target audience? • What they will use it for? ! Key issue: effort vs outcome
NEXT STEPS • MUW to share plans related to website and logo • EPF + CPME to make proposal on initial promotional materials • EPF + CPME to develop draft dissemination strategy and get input from partners.