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Case Study

Case Study. The Ad Becomes the App An app-like location experience for every brand. Extending Location to All Companies. 75% of Fortune 500 companies don’t have physical stores. Any Brand Location Your Stores or Where Your Product is Sold. Product Availability

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Case Study

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  1. Case Study

  2. The Ad Becomes the App An app-like location experience for every brand

  3. Extending Location to All Companies 75% of Fortune 500 companies don’t have physical stores Any Brand Location Your Stores or Where Your Product is Sold Product Availability Over 3M products pre-integrated Directions for Each User Convert to drive In-Store Sales

  4. GAP and JiWire Compass Location-Based Advertising on Any Device

  5. GAP and JiWire Compass Mobile

  6. GAP and JiWire Compass Mobile

  7. GAP and JiWire Compass Cross-Channel

  8. GAP and JiWire Compass Cross-Channel

  9. Overall Compass Results Advertisers 3X higher 25% >1 Minute Click-Through Rate Take Multiple Actions Average Time Spent

  10. Campaign Insights Proximity Marketing

  11. Strong Performance at Broad Distances Expansion Rate 2.9x 1.6x Normal Performance 1 2 5 10 20 Proximity to Store Location (miles)

  12. Strong Performance at Broad Distances Custom Engagements (e.g Video) Post-Expansion Engagement Rate 1 2 5 10 20 1 2 5 10 20 Store Proximity (miles) Store Proximity (miles)

  13. Consumer Activities Differ by Device Store Detail Views Walking/Driving Direction Views +15% +270% Wi-Fi Mobile Wi-Fi Mobile

  14. Location: For More Than Just Brands & Merchants

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