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Memorable catchphrase that captures the key idea of a business: A: Advertisement

The extent to which a small business is taken for granted, accepted, or treated as viable by organizations or people outside the small business is: A: External legitimacy B: Agents of influence C: Small business complex D: Progressive focus PPT Slide 8-6.

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Memorable catchphrase that captures the key idea of a business: A: Advertisement

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  1. The extent to which a small business is taken for granted, accepted, or treated as viable by organizations or people outside the small business is: • A: External legitimacy • B: Agents of influence • C: Small business complex • D: Progressive focus • PPT Slide 8-6

  2. Memorable catchphrase that captures the key idea of a business: • A: Advertisement • B: Vision statement • C: Trademark • D: Tagline • PPT Slide 8-8

  3. The Mission Statement is: • A: A brief description of one’s financial goals for the year • B: Describes how the business will handle discrepancies • C: Is written by the president of the company • D: A paragraph that describes the firm’s goals and competitive advantages • PPT Slide 8-9

  4. The elevator pitch leads with the__, follows up with the __ of the service, ends with where business is now • A: idea, intelligence • B: idea, rareness • C: hook, purpose • D: hook, cleverness • PPT Slide 8-10

  5. A one page document on business stationery is a(n): • A: Index • B: Synopsis • C: Cover letter • D: Sample • PPT Slide 8-14

  6. This document contains introductory information: • A: Firewall page • B: Title page • C: Cover page • D: Key contacts page • PPT Slide 8-15

  7. The company description includes the: • A: Marketing campaign • B: Equity per share • C: SWOT analysis • D: Competitive advantage • PPT Slide 8-17

  8. Knowing this helps your company focus attention on who would buy: • A: Target customer section • B: Customer design procedure • C: Demand schedule • D: Industry analysis • PPT Slide 8-19

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