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What Makes a Good Advertisement?. In the first place, an advertisement has to be interesting or no one will pay attention. Which ad do you find most interesting?. Which product would you want to buy?. Colour. Effective ads use colour to draw in their audience.
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In the first place, an advertisement has to be interesting or no one will pay attention Which ad do you find most interesting? Which product would you want to buy?
Colour Effective ads use colour to draw in their audience
Some ads use monochromatic colours to make their ads stand out
Different types of printaresometimes used Different print helps draw the reader’s attention to certain information the advertiser wants the reader to know or to make the ad stand out.
If the ad is too busy, or has too much going on, it can confuse the reader I don’t even know what this ad is about!!!!
Effective advertisements consider their audience You wouldn’t expect to see an advertisement for adults during a movie presented to children
Effective ads give you the information you need to make choices
As we have seen above, effective ads feature pictures of the product so the readers can see what they are getting
Ads that are print only can be confusing unless the reader really understands what the ad is selling
You probably haven’t seen anything like this before Finally, effective ads are unique!