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Typefaces

Typefaces. Chapter 2. Typeface Definition. A collection of all the characters of a single type design Often named after the designer, like Bodoni , or after the location where the design was created, like New York or Helvetica. Typeface Categories. Serif

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Typefaces

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  1. Typefaces Chapter 2

  2. Typeface Definition • A collection of all the characters of a single type design • Often named after the designer, like Bodoni, or after the location where the design was created, like New York or Helvetica

  3. Typeface Categories • Serif • Have lines or curves extending from the ends of the letters • Sans serif • Straight-edged • Script • Resemble handwriting or hand-printing • Decorative or display • Consist of symbols or designs

  4. Typeface Examples Serif Sans serif • Times New Roman • Palatino • Bookman • Garamond • Haettenschweiler • Arial • Bauhaus • Kartika

  5. Typeface Examples Script Decorative • Brush Script • French Script • Script MT Bold • Viner Hand ITC • Abc Phonics One • Biker bones • Frosty • Jokerman

  6. Typeface vs. Font • Typeface • Collection of characters of a single type design • Example: Palatino is a typeface • Font • One style and size of a particular type face • Example: Ten-point Palatino bold is a font

  7. Typestyle • Modification of typefaces to add emphasis or contrast • Four main styles: • Roman (normal or medium) • Italic • Bold • Bold/Italic • Other styles: • Outline, Underline, Double Underline, Strikethru, All Caps, Small Caps, Reverse, and Shadow

  8. Typestyle Examples • Bold • Italic • Bold/Italic • Strikethru • Reverse • Underline • Small Caps

  9. Using Typestyles • Typestyles should be used sparingly and consistently for good effect • Bold—for things that should stand out • Headings and subheadings • Italics—for emphasis • Foreign expressions; definitions; names of ships, trains, aircraft, and spacecraft; and, major titles (books, newspapers, magazines, journals, long poems, plays, operas, long musical compositions, artwork, movies, and radio and television programs)

  10. Type Sizes • Type is measured in points, from the highest part of the tallest letter to the lowest descending part of a letter • There are 72 points to an inch • Leading (pronounced ledding) • The vertical distance between lines of type • Body text • 9-12 points in size • Headings • 1-2 points larger than the body text

  11. Changing Leading in Word • Click on the arrow at the bottom of the paragraph box on the ribbon bar • Change line spacing to single • Change spacing after to desired points • Examples: • 10 on 10 = single spacing with 0 points between lines • 10 on 12 = single spacing with 2 points between lines • 10 on 15 = single spacing with 5 points between lines • Auto = do nothing—automatic in program ***remember to choose AFTER under spacing***

  12. Changing Leading in Publisher • After you have typed your text in your text box: • Click on Format • Click on Character Spacing • Click on show toolbar • Measurement toolbar will appear • Adjust spacing

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