Indicator 1.01 (4%) – Investigate typefaces and fonts.

1. Essential Standard 1.00 (23%) – Understand desktop publishing (B2). Indicator 1.01 (4%) – Investigate typefaces and fonts.

2. Typography Multimedia & Webpage Design

3. Useful Websites 1.01 • http://new.typographica.org/ • http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

4. Desktop Publishing • Involves using a desktop computer and publishing software to create documents for publication. • Some examples of Desktop publications include: • Flyers • Newsletters • Magazine and Newspaper Articles • Advertisements • Proposals • Brochures • Business Correspondence • Letterhead • Business cards • Envelopes

5. The Target Audience • Publications are created to convey a message to the intended audience, called the target audience. • The target audience will determine the: • Language used. • Typefaces used. • Colors used. • Graphics used.

6. Typography • Many publications will contain a large amount of text to deliver the message. • It is important to understand a few basic guidelines for working with text and typography. • Typography refers to the design of the characters and the way they are presented on the page.

7. A typefaceis the basic design of a character. Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols. Example: Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=?,.:”’; Click here for more examples of typefaces. http://typographica.org Typefaces, Fonts, and Font Families

8. Typeface Categories • Typefaces can be divided into four main categories. • Serif • Sans Serif • Script • Decorative/Ornamental

9. Have attributes or strokes at the tips of the letters called serifs. Examples: Bodoni Courier Goudy  Times New Roman Used for body text in printed publications.  Business correspondence  Book text Magazine article text  Newspaper text Newsletter text Recommended sizes for body text are 10 to 12 points. Serif Typefaces k

10. Serif Typefaces

11. There are no attributes (serifs) at the tips of the letters. Examples: Arial Gill Sans Berlin SansVerdana Used for very large or very small text and for digital display. Webpages On-screen display Headings  Tables Captions Headlines Sans Serif Typefaces k

12. Serif vs Sans Serif Typefaces Sans Serif The ends of each character do not have attributes (serifs)

13. Need To Know • Serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. • However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.

14. Decorative/OrnamentalTypefaces • Designed strictly to catch the eye • Should be used sparingly. • Can be hard to read. • Examples • Chiller Broadway • Webdings engravers MT • Used for decoration. • Headlines on flyers or advertisements. • Webdings can be used for symbols in logos.

15. Script Typefaces • Appear to have been written by hand with a calligraphy pen or brush • Should never be used to key in all caps. • Example • French Script • Uses • Formal Invitations • Place cards • Poetry • Announcements

16. Fonts • It’s easier to understand fonts if you begin with the original definition of a font. • Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type. • Each character was a separate block of metal. • The letters were “set” on the layout to form the text. • Each typeface had a complete set of metal characters for each size, weight, etc. • Click here for an image on Wikipedia • http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg • Just for fun: Try to read what it says and figure out the meaning.

17. Fonts Continued • Each different size or weight required a completely separate set of metal characters. • Each metal set of characters was kept in its own drawer and was called a type font. • So a font is the specific size, weight and style applied to a typeface. • Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point

18. Font Style • The font style refers to the slant, weight and special effects applied to the text. • Examples: • Bold • Italic • Underline • Shadow • Outline • Small Caps

19. Font Families • A font family is the different sizes, weights and variations of a typeface. • Examples: Arial Arial Black Arial Narrow Arial Rounded MT Bold

20. Rules for Journal Entries • Must be in INK! • Top Right of Every Page • Name • Date • First line should be activity title – always include the number. • Write ALL information (questions and labels) • May write on back of page. • Always number as indicated

21. Activity • 1.01 Typography Graphic Organizer (Journal) • May use the 1.01 Typography PowerPoint. • For more examples of Typography, visit the website http://new.typographica.org/. • Questions on slides that follow:

22. 1.01 Typography Graphic Organizer • What is a typeface? • What is a font? • What is a font style? • What is a font family? Write questions and answers. Number accordingly.

23. 1.01 Typography Graphic Organizer 5. Serif Characteristics: • Serif Examples: • Serif Uses: Four Typeface Categories

24. 1.01 Typography Graphic Organizer 8. SansSerif Characteristics: 9. Sans Serif Examples: 10. Sans Serif Uses: Four Typeface Categories

25. 1.01 Typography Graphic Organizer 11. Decorative/Ornamental Characteristics: 12. Decorative/Ornamental Examples: 13. Decorative/Ornamental Uses: Four Typeface Categories

26. 1.01 Typography Graphic Organizer 14. Script Characteristics: 15. Script Examples: 16. Script Uses: Four Typeface Categories

27. Activity • 1.01It’s All in the Category (Journal) • Classify each typeface according to the typeface category to which it belongs. • May use the Internet and the 1.01 Typography PowerPoint for help.

28. 1.01It’s All in the Category Note TO Teacher CHECK ON SCHOOL COMPUTER

29. Activity • 1.01 Typeface Categories and Their Uses (Journal) • Complete the activity by selecting the appropriate typeface category for each task. • May need to refer to your notes from the 1.01 Typography Graphic Organizer.

30. 1.01 Typeface Categories and Their Uses Jessica is writing a book detailing how to open a new business. The book will be distributed in hard copy format at retail stores across the United States. Which typeface would be appropriate for her to use for the body text? Typeface Name – Example: Times New Romans Typeface Category – Example: Serif

31. 1.01 Typeface Categories and Their Uses 1. Jason is creating invitations to his graduation to mail to his family members. Which typeface would be appropriate for him to use for the text? 1A: Typeface Name – Example: 1B: Typeface Category – Example:

32. 1.01 Typeface Categories and Their Uses 2. Jimmy is creating a website for his FBLA chapter. Which typeface would be appropriate for the bulk of the text in the body of the webpage? 2A: Typeface Name – Example: 2B: Typeface Category – Example:

33. 1.01 Typeface Categories and Their Uses 3. Janet is creating a flyer advertising her company’s Halloween party. Which typeface would be appropriate for the heading of the flyer? 3A: Typeface Name – Example: 3B: Typeface Category – Example:

34. 1.01 Typeface Categories and Their Uses • Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the body text in the articles of the newsletter? 4A. Typeface Name – Example: 4B. Typeface Category – Example:

35. 1.01 Typeface Categories and Their Uses • Jeannette is creating a flyer advertising her FBLA chapter’s car wash fundraiser. Which typeface would be appropriate for her to use for the heading of the flyer? 5A: Typeface Name – Example: 5B: Typeface Category – Example:

36. 1.01 Typeface Categories and Their Uses • Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the headings of the articles? 6A: Typeface Name – Example: 6B: Typeface Category – Example:

37. 1.01 Typeface Categories and Their Uses • Janice is creating invitations to her school’s prom to give to the seniors. Which typeface would be appropriate for her to use for the text in the invitation? 7A: Typeface Name – Example: 7B: Typeface Category – Example:

38. 1.01 Typeface Categories and Their Uses • Jean is creating an advertisement to run in various magazines advertising her store. Which typeface would be appropriate for her to use for the heading on the advertisement? 8A: Typeface Name – Example: 8B: Typeface Category – Example:

39. 1.01 Typeface Categories and Their Uses • John is writing an article that will be printed in a magazine. Which typeface would be appropriate for him to use for the body text of the article? 9A: Typeface Name – Example: 9B: Typeface Category – Example:

40. 1.01 Typeface Categories and Their Uses 10. James is placing a caption beneath an image in his FBLA chapter’s scrapbook. Which typeface would be appropriate for him to use for the caption? 10A: Typeface Name – Example: 10B: Typeface Category – Example:

41. Typeface Spacing • Monospace • Proportional • Leading • Kerning • Tracking

42. Monospaced Typefaces • Each letter takes up the same amount of space regardless of the letter size. • Advantages • Easier to see thin punctuation marks. • Similar characters look more different. • If limited to a certain number of characters per line, each line will look alike. • Used often in computer programming and biology • Courier is monospaced

43. Proportional Typefaces • Proportional • The amount of space each character takes up is adjusted to the width of that character. • Therefore, an i is not as wide as an m and receives less space. • Advantages • Does not take up as much space as monospaced typefaces. • Easier to read. • Used in most documents and publications. • Times New Roman is proportional

44. Proportional vs. Monospace

45. The vertical spacing between lines of text. Pronounced “led-ding.” In most software programs, it is referred to as line spacing. In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text. http://designingfortheweb.co.uk/book/part3/part3_chapter14.php Leading

46. Leading Continued • If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read. • Used to: • Slightly increase or decrease the length of a column of text so that it is even with an adjacent column. • To make a block of text fit in a space that is larger or smaller than the text block.

47. Leading Look in the nook to find the book that you borrowed to read. Leading (vertical spacing between lines of text) Leading (vertical spacing between lines of text)

48. Horizontal spacing between pairs of letters Used to add or subtract space between pairs of letters to create a more visually appealing and readable text. BOOK – before kerning. – after kerning the O’s. Kerning

49. Kerning • Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.

50. Tracking • Horizontal spacing between all of characters in a large block of text. • Makes a block of text seem more open or more dense. • Examples