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2 nd May 2012 World Bloggers' Day Union House, Anamnagar , Kathmandu

Blogging & Use of Social Media: Opportunities & Threats . 2 nd May 2012 World Bloggers' Day Union House, Anamnagar , Kathmandu. twitter.com/ aakarpost. facebook.com/ aakarpost. Aakar (Anil P. Ghimire) Internet Marketing Specialist-CloudFactory Social Media Enthusiast & Blogger.

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2 nd May 2012 World Bloggers' Day Union House, Anamnagar , Kathmandu

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  1. Blogging & Use of Social Media: Opportunities & Threats 2nd May 2012 • World Bloggers' Day • Union House, Anamnagar, Kathmandu

  2. twitter.com/aakarpost facebook.com/aakarpost Aakar (Anil P. Ghimire) Internet Marketing Specialist-CloudFactory Social Media Enthusiast & Blogger gplus.to/aakarpost aakarpost.com

  3. Lets not start with the history of Internet & Social Media

  4. What is Social Media?

  5. Social Media is an online tool… Conversation, Sharing, Interaction…

  6. Wikipedia - Social media is a use of web-based and mobile technologies to turn communicationinto an interactive dialogue.

  7. Andreas Kaplan and Michael Haenlein says, “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

  8. Why should you care about Social Media? You can share information quickly. You can demonstrate your expertise and authority.

  9. Information Flow

  10. 901 Million (April 2012) Facebook is a social networking service and website launched in February 2004

  11. Millions

  12. Twitter was created in March 2006 by Jack Dorsey and launched that July.

  13. “It was not a Twitter revolution in Egypt, it was an Egyptian revolution, Twitter was just a tool.”

  14. October 2011: 201,420,689 viewers comscore.com

  15. A blog is a type of website or part of a website supposed to be updated with new content from time to time.

  16. Exploring potential • Satisfaction • Freedom of Expression • Identity • Employment • Personal Blogs • Professional Blogs • Corporate Blogs • Citizen Journalism As of 16 February 2011, there were over 156 million public blogs in existence. ~ Wikipedia

  17. Blog in Nepal • Nepali Blogs came in limelight to the world in 2005 when the King Gyanendra tightened grip of censorship among mainstream media - NepaliVoices • 1000+ Blog

  18. Blog & My Experience • 2006 April Uprising, established blogs as a communication tool during the time of crisis in Nepal – NepaliVoices • Lots of Opportunity – Tech, Sport, News Analysis or any other Blog • Photo, Video, Audio blogs - Promoted for various Events • Got Job Easily • Employment (Some Nepali tech company searching for tech bloggers) • Blog About Brands/Companies • Inspiring International World Famous Blogs July 2005 By Pete Cashmore June 2005 by Michael Arrington

  19. Don’t just Write, Market your Blog

  20. Opportunities & Challenges • Identity (Makes your identity) • Blog can be a serious business – Make money out of it (Monetize) – Start your own or write in other’s blog • Employment Opportunities • Being Regular in Blog (More you write, more you learn) • Express it, the World is listening • Network with different people from different fields • Citizen Journalism • Your one blog can change the World • Future is Digital/Online Media

  21. Opportunities & Challenges • Digital Divide, Availability of Internet, Electricity • Freedom of Speech but don’t be harsh to other, Don’t promote Violence & Pornography • Mainstream Media or people don’t consider Blog as authentic source • Anonymity (Only supports anonymity if it’s for good cause) • Respect Privacy of readers (IP, Email etc) • Bloggers Security (Receiving Threats just because Blogger criticize particular person/brand/events etc) • No clear guidelines/protections for Bloggers

  22. Opportunities > Challenges

  23. Use Social Media for betterment of the society. • References: • M80 Presentation • What the F**k is Social Media • Simplify360 • In-Rev Systems • Data & Stats from respective sources • Images from various sites • http://slideshare.net/bexdeep

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