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In-store Radio

In-store Radio. Radio solution. In-store. Types of Technologies. RADIO SOLUTIONS. Satellite Solution. Pre-Recorded Solution. Satellite. Stores. Base Station. Satellite Solution. SATELLITE SOLUTION. Broadcast Studio. Recording Studio. Range 1. Prices Unique. Music Unique.

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In-store Radio

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  1. In-store Radio Radio solution In-store

  2. Types of Technologies RADIO SOLUTIONS Satellite Solution Pre-Recorded Solution

  3. Satellite Stores Base Station Satellite Solution SATELLITE SOLUTION Broadcast Studio

  4. Recording Studio Range 1 Prices Unique Music Unique Store One Range 2 Prices Unique Store Two Music Unique Range 3 Store Three Prices Unique Music Unique Pre-Recorded Solution Pre-recorded Solution

  5. LOSING SALES

  6. Where do we Focus Personnel Products - Logistics and Commercial Client Retention Entertainment Where do we focus?

  7. Staff Focus Personnel Products - Logistics and Commercial Client Retention Entertainment Birthdays New Staff Store Turnover Long Service Awards Comparative Well Wishes

  8. Logistics and Products Personnel Products Logistics and Commercial Client Retention Entertainment Overstocked Slow Moving Stock End of Season Pre-Marked-down Activity

  9. Entertainment Personnel Products Logistics and Commercial Client Retention Entertainment Increase duration of visit Match Activities Match Seasons Ambiance

  10. MEDIA REACH • Outdoor • Print • Radio • Television • Sponsorship In the Store Conventional Media • Merchandising • Store Layout • Audio • Promotional Placards

  11. Increase in Sales INCREASE IN SALES • Eveready Gold Batteries – 14% • Lipton Ice Tea – 17% • Bic Twin Razors – 33% • Baygon Lasting Kill – 20% • Huggies Basic – Large Pack – 53% • Enterprise Russians – 18% • Beacon Lick and Learn – 16% • Getaway Magazine – 20%

  12. Increase in Sales - Graphic

  13. National Level Regional Level Local / In-store Level BENEFITS How do we allow everyone to talk at the same time ?

  14. Asset REALISING AN ASSET • KFM had a listernership of approx 600 000 • Primedia bought 70% of KFM for R273M? • Single Asset – Listeners • Stores Assets?

  15. Market Filtering Market Filtering

  16. Market Filtering - 1

  17. Market Filtering – 2

  18. Market Filtering – 3

  19. Market Filtering -4

  20. Market Filtering - General RACE RACE INCOME INCOME Language Language REGION REGION

  21. Customer Reach When can I reach them?

  22. Transaction Density

  23. Transaction Density - Monday

  24. Transaction Density - Tuesday

  25. Transaction Density - Yearly

  26. WhyIn-store ?

  27. WHY IN-STORE • That is where I sell all my products. • That is where all my clients are. • That is where my marketing has no competition.

  28. AC Nielsen IN-STORE FIGURES • 76% of all purchasing decisions are made in-store. (AC Nielsen Worldwide Retail – 2002)

  29. Why Us WHY RADIO RETAIL ?

  30. Custom Design Custom design for Individualizedbroadcasting Unique inRetail POS Patented Technology

  31. How Does it Work? How does it work ?

  32. Recording Studio Central Location How Does it Work? -1

  33. P.A. How Does it Work? - 2 In the store Radio Retail CLIENTS STAFF

  34. How Does it Work? -3 In the store Record Advertisement Radio Retail

  35. How Does it Work? - 4 In the store When broadcast takes place • Day : Monday to Tuesday • Hour : 8 -12am and 4pm • Minute : 15 • Frequency : x2 Radio Retail

  36. How Does it Work? -5 In the store P.A. Radio Retail. CLIENTS

  37. Technology TECHNOLOGY • System has been in use for four years over 400 sites in 6 countries. • In-house development. • Remote administration, updates and repair.

  38. Volumes BROADCAST VOLUMES • Volumes vary with traffic. • Music and adverts are controlled independently. • No manual control is needed. • System operates without any humaninvolvement.

  39. Music MUSIC CONTROL • Create your own music profiles. Christmas, Sport, Valentines Day • Play from CD, Radio, DMX or external source. • Brand the audio in your store.

  40. Advertising ADVERTISING • National promotions. • Regional promotions. • Store promotions. • Generic Branding. • Third Party/Supplier promotions. • NO COMPETITORS

  41. Contact Us CONTACT DETAILS • South Africa Unit 2, 1 Eagle Street Okavango Park Brackenfell, Cape Town 7561. • United Kingdom Cnr. Brakfontein & Louwardia Brakfontein Centurion

  42. The End The end.

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