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Citrix Access Gateway 5.0 Selling & Positioning

Citrix Access Gateway 5.0 Selling & Positioning. Speaker Name and Title Date of Presentation. Organizations must support an increasing number of contractors and remote workers. Users expect easy access to apps regardless of location.

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Citrix Access Gateway 5.0 Selling & Positioning

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  1. Citrix Access Gateway 5.0Selling & Positioning Speaker Name and Title Date of Presentation

  2. Organizations must support an increasing number of contractors and remote workers. Users expect easy access to apps regardless of location. IT must keep employees productive during prolonged office closures caused by disasters or epidemics. Levels of corporate governance are increasing. Failure to protect sensitive data over the network costs an average of $6.6 Million USD per incident. What problems are customers facing? The Citrix Vision is a world whereanyonecan work fromanywhere

  3. Introducing HDX SmartAccess Delivers simple and seamless secure access Anywhere Access Allows users to securely access desktops and applications using any device in any location, including home computers and mobile devices.

  4. Introducing HDX SmartAccess Delivers simple and seamless secure access Anywhere Access Network and device roaming Enables users’ sessions to transparently and securely move between networks and devices by dynamically adapting access.

  5. Introducing HDX SmartAccess Delivers simple and seamless secure access Anywhere Access Network and device roaming Single sign-on Improves the user’s experience by reducing unnecessary authentication prompts and the number of passwords users need to remember.

  6. Introducing HDX SmartAccess Delivers simple and seamless secure access Anywhere Access Network and device roaming Single sign-on Turbo-charged access Empowers users with high performance access to their desktops, applications and data by integrating security and acceleration delivered by Citrix Branch Repeater in a single client with Citrix Receiver.

  7. Secure access to Citrix app and desktop virtualizationAn integrated delivery infrastructure Citrix Receiver Citrix Branch Repeater Citrix Access Gateway • XenApp • XenDesktop • XenServer • NetScaler HDX Delivery Network

  8. Best Performance & Flexible Deployment HDX SmartAccess What is Citrix Access Gateway? Citrix Access Gateway™ is the only secure application and desktop access solution that provides administrators with application-level control while empowering users with access from anywhere. Adaptive Policy Control

  9. Seamless access through Citrix Receiver Broad Platform Support • Windows • Mac • Linux • iPhone and iPad • Android • Blackberry • Java Citrix Confidential - Do Not Distribute

  10. Adaptive Policy Control Other SSL VPNs only go this far Who and Where? What Resources? How? Web and File Resources Clientless Access VPN Access Networks Which User What Device • XenApp • Applications • Virtual Channels • XenDesktop • Desktops • Virtual Channels What Authentication What Location Applications Mail Servers Endpoint Analysis Authentication Access Control Application-level Control Citrix Confidential - Do Not Distribute

  11. Appliance Options • Multi-function appliance (secure access, load-balancing, acceleration) • Highest capacity (10,000+ users per appliance) • Most reliable hardware • Ideal for business continuity across multiple datacenters Citrix Access Gateway VPX NetScaler MPX 7500 or higher Access Gateway 2010 Access Gateway MPX 5500 • Designed for secure access • High capacity (5,000 users per appliance) • Upgradable to NetScaler for additional functionality • Ideal for secure access to XenApp and XenDesktop • Designed to upgrade Secure Gateway • Capacity for medium-size deployments (500 users per appliance) • Virtual appliance with same functionality as Access Gateway 2010 • Designed to upgrade Secure Gateway • Capacity for medium-size deployments (500 users per appliance) • Available for Citrix XenServer or VmWare ESX (NEW!) hypervisors Access Gateway VPX

  12. Which Appliance To Choose Citrix Access Gateway VPX • How many users? • What form factor? • Physical or Virtual appliance? • Will the appliance be dedicated for remote access? • Multi-function appliance required? • How many sites need to be supported? NetScaler MPX 7500 or higher Access Gateway 2010 Access Gateway MPX 5500 Access Gateway VPX

  13. Basic High Availability Appliance Failover avoids a single point of failure Primary Single External IP Address Single Internal IP Address Secondary • Available with all appliance models (New! on Model 2010 and VPX) • Avoid single points of failure in Access Gateway deployments (including Access Controller servers)

  14. Achieve Business Continuity with NetScaler & Global Server Load Balancing • Enable multiple site deployments transparently to users • Route users to the nearest and most available datacenter

  15. Simple & Intuitive Administration • A New, Redesigned Console • Simplifies common configuration tasks • Provides more visibility to administrators • Update to “Standard” admin interface • SmartGroups • Simplifies policy control over users, devices, and resources • Configuration Snapshots • Backup and restore configuration states • Quickly recover from admin errors Citrix Confidential - Do Not Distribute

  16. New! Access Gateway VPX for VMWare ESX • Access Gateway VPX • Same features as the Model 2010 physical appliance • Supported on Citrix XenServer and VMWare ESX • Supports up to 500 concurrent users • List price $995 • Same as XenServer version • Includes 1 yr Subscription Advantage • Free 5-user VPX Express Edition • www.citrix.com/tryaccessgateway Citrix Access Gateway VPX Citrix Access Gateway VPX

  17. Choose a virtual appliance when… Limited rack space or infrastructure is available Agility and rapid recovery is important • Virtual appliances enable fast deployment and provisioning • Downtime is minimized through hardware independence Cost-cutting is a requirement • Energy consumption reduced through consolidation • Standardizing hardware creates a pricing advantage with server vendors A low-cost training & testing environment is needed Physical appliances would stall the sales process • Buyer is authorized to purchase software, not physical appliances • Network infrastructure team would not approve appliance purchase Citrix Access Gateway VPX Citrix Access Gateway VPX Citrix Confidential - Do Not Distribute

  18. XenDesktop / XenApp-only licenses on all AG products Citrix Access Gateway VPX Universal Licenses Platinum or Standalone SmartAccess Full Network & Clientless VPN MPX 5500 (5000 users) Included with appliance(Access Gateway and NetScaler models) Appliances Secure Access for XenDesktop & XenApp VPX (500 users) 2010 (500 users)

  19. Pricing and Packaging

  20. Selling and Positioning

  21. Best SSL VPN to use within Citrix environments Secure Gateway Upgrade • Seamless support for Citrix Receiver and Dazzle • Adaptive Policy Control • Single point of secure access for all Citrix solutions • Cost-effective (No user licenses required) Flexible deployment options • Hardened physical appliance • Virtual appliance • Business continuity options available Include Access Gateway with every XenApp and XenDesktop deal

  22. Upgrade Secure Gateway …more deployment options, more features, and a better ROI Initial Deployment Upgrade Path Secure Gateway Access Gateway Replace Secure Gateway with Access Gateway Driver #1: Secure Gateway is not included with XenDesktop. Driver #2:Access Gateway supports more features. Driver #3:Secure Gateway is NOT free and often is more expensive than maintaining Access Gateway. Citrix Confidential - Do Not Distribute

  23. Cost Analysis Access Gateway delivers more value than Secure Gateway and saves 50% Citrix Confidential - Do Not Distribute

  24. Sell Access Gateway now… …upgrade later for more revenue Initial Purchase Upgrade Path Upgrade to Platinum (XA, XD, NS) OR Buy standalone user licenses Access Gateway Access Gateway Universal License Driver #1:Add Adaptive Policy Control for XenApp or XenDesktop Driver #2:Customer needs secure access to multiple resource types (web, file shares, etc.) Citrix Confidential - Do Not Distribute

  25. Sell Access Gateway now… …upgrade later for more revenue Initial Purchase Upgrade Path Access Gateway VPX Access Gateway Physical Appliance Buy physical appliance to replace or augment virtual appliances Driver #1:Higher capacity (more users per appliance) is needed. Driver #2:A hardened physical appliance or FIPs option is required to address increasingly stringent security policies. Citrix Confidential - Do Not Distribute

  26. Key Sales Messages Access Gateway in every XenApp and XenDesktop deal • Access Gateway provides the most cost-effective and complete solution for these environments. • Competitors should never win in these types of deals…this is your best chance for success! • Sell virtual appliances if physical appliances slow down the sales process. Many ways exist to upsell with Access Gateway • Don’t worry if the initial deal size is small…you can make up for it later! • Getting Access Gateway installed at a customer site is your first objective. • Let them become familiar with it then recommend ways to expand usage. Pure play SSL VPN deals take more time and require more effort • For these types of deals, sell NetScaler and it’s capabilities. Citrix Confidential - Do Not Distribute

  27. Citrix Access Gateway Citrix Access Gateway™ is a secure desktop and application access solution that provides administrators granular application-level control while empowering users with access from anywhere.

  28. Feature Overview Citrix Confidential - Do Not Distribute

  29. What’s What? Access Gateway & NetScaler

  30. NetScaler Functional Modules AppCompress EdgeSight SSL Acceleration AppCache Content Switching Load Balancing GSLB App Firewall Access GatewaySSL VPN NetScaler Application Delivery Networking Platform

  31. Access Gateway Functional Modules AppCompress EdgeSight SSL Acceleration AppCache Content Switching Load Balancing GSLB App Firewall Access GatewaySSL VPN NetScaler Application Delivery Networking Platform Not Enabled

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