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Product Positioning Exercise. Product Manager’s Positioning Strategy Toolkit Step 1: For whom am I? Identify the Target Consumer Segment. Step 2: Product Manager’s Positioning Strategy Questions Who am I? (Unique selling proposition) Cialis is _____________
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Product PositioningExercise Product Manager’s Positioning Strategy Toolkit • Step 1: For whom am I? • Identify the Target Consumer Segment. • Step 2: Product Manager’s Positioning Strategy Questions • Who am I? (Unique selling proposition) • Cialis is _____________ • Why buy/use me…and not the competition? • For the PCP: The patient should use Cialis and not Viagra because ___________ • For the consumer: I should use Cialis and not Viagra because ________________
