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Die Spieler

Netzwerkbetreiber Öffentlicher Nahverkehr Beratungsfirmen Medien und Werbefirmen Öffentliche Institutionen Banken Einzelhandel / Tankstellen. Die Spieler. Ist BLIP eine Bedrohung f ür UMTS Betreiber ?. BLIP kann sehr fortschritliche Dienste kostenlos anbieten, aber

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Die Spieler

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  1. Netzwerkbetreiber Öffentlicher Nahverkehr Beratungsfirmen Medien und Werbefirmen Öffentliche Institutionen Banken Einzelhandel / Tankstellen Die Spieler

  2. Ist BLIP eine Bedrohung für UMTS Betreiber? BLIP kann sehr fortschritliche Dienste kostenlos anbieten, aber BLIP wirkt as Katalysator für UMTS (Local Portal for Mobile Internet) Die Bereitstellung und Betrieb von BLIP stellt eine weitere Einnahmequelle dar.

  3. Selection of Attractive Applications very high M-Commerce including M-Banking Navi-gation and Locali-sation Emer-gency Services E-mail Regional Services Push Infos(Health) GeneralInfor-mation Perso-nal Profile • Attractiveness - End-User view • Time saving • Quality/Comfort • Trend value • Market potential estimates Yellow Pages Program Infor-mation high Other Fun Appli-cations Online Games Push Information (Car breakdown) medium high very high medium • Assumed Attractiveness - Network Operator View • Business Potential - Airtime qualitative • Future Potential • Feasibility (Technical & Partnering) Market Potential (not original scale) Source: Ericsson Consulting GmbH

  4. Handybezahlung via Bluetooth ist Sicher Einfach in der Bedienung Schnell Bluetooth Payment, the User Perspective

  5. Handybezahlung via Bluetooth ist Sicher Einfach in der Bedienung Schnell Bluetooth Payment, the User Perspective

  6. PNP POS BSPK Server Collector Store LAN ISDN Router ISDN Router Bluetooth Payment Trial System Topology Merchant Site Acquirer Site Acquirer system Firewall PTD Bluetooth Internet Piconet Collector Site Firewall Internet Firewall Public Telephone Network

  7. Bluetooth Payment Projects • Swedish Railways - X.2000 train, payment with COMEO card • ICA - installation at ICA Stop in Täby, 1 additional store into service March/April, payment with ICA debit card • Shell - installation at Shell Station in Asker, Norway • EUROCARD - trial in Stockholm shops

  8. Bluetooth Payment in Retail

  9. Bluetooth Payment Public Transport

  10. Summary Bluetooth is Lingua Franca for High-Tech Devices The Bluetooth Local Infotainment Point will deliver information to a mobile phone in a local area at least cost BLIP will act as a stepping stone to UMTS Local Portal to the Mobile Internet Local Services Payment Advertising ect. Netvance - Ericsson Treffen 17.08.01

  11. Thanks for your Attention!

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