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Making the Most of the First Year: Crafting Plans for Lasting Engagement

Making the Most of the First Year: Crafting Plans for Lasting Engagement. Megan Fritz. FACT: Members who are not engaged leave. What is Engagement? Why do People Join? Engagement Plans Measuring Engagement. So what exactly is Engagement?. Wedding Day. ?. Who here wants a

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Making the Most of the First Year: Crafting Plans for Lasting Engagement

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  1. Making the Most of the First Year: Crafting Plans for Lasting Engagement Megan Fritz

  2. FACT: • Members who are • not engaged leave

  3. What is Engagement? • Why do People Join? • Engagement Plans • Measuring Engagement

  4. So what exactly is Engagement?

  5. Wedding Day ?

  6. Who here wants a smaller membership base? Who here wants people to term. their membership after the first year?

  7. What organization are you a part of where you feel a strong sense of value within your membership?

  8. Members have choices

  9. Price Value

  10. Value Price

  11. What does the perfect engagement plan look like to you?

  12. Relationship + Action Engagement

  13. Engagement is an interaction that results • in an exchange of value

  14. Top Engagement Strategies Source: 2013 Membership & Marketing Benchmark Report by Marketing General Inc.

  15. Engaged members … • are nearly 3 times as likely to be extremely satisfied with their organization, • are twice as likely to volunteer, and • give up to 3 times more money • ... as members who are either Not Engaged or Actively Disengaged • Source: Gallup.com

  16. Just look at FSAE…

  17. Things to consider: • Actionable • Starting point • End goal • Mix up communication • Segment members • Ability to adapt • Measurable

  18. Sample Plan- • …How could it be better?

  19. Loyalty: Net Promoter Score (NPS) Based on your experience, how willing are you to refer the xyz Association to a friend or fellow colleague?

  20. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 THE DETRACTOR

  21. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 PASSIVE

  22. Loyalty: Net Promoter Score (NPS) 0 1 2 3 4 5 6 7 8 9 10 PROMOTER

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