Brian McMurray, Regional Sales Manager – West Pierre Hulsebus, Senior Sales Engineer

1. Scribe Software We easily bring your customer data anywhere it’s needed so your applications can create business value faster Brian McMurray, Regional Sales Manager – West Pierre Hulsebus, Senior Sales Engineer

2. Scribe • Established Global Company - Headquarters: Manchester, NH USA - EMEA office: Den Haag, Netherlands • Pacesetting Capabilities - We bring customer data anywhere it’s needed - Leadership in major customer applications markets - Partner-centric - Extensive ISV network – ExactTarget, Marketo, SilverPop, On24, Znode • Key Offerings - Scribe Insight – On Premise - Scribe Online Platform - Cloud - Scribe Online Replication Services and Integration Services • Awards - 2012 SIIA Codie Award Winner - AlwaysOnDemand Global 250 Award Winner

4. About This Report More than 920 technical professionals, business leaders, systems integrators, VARs and partners participated in “The State of Customer Data Integration 2013” report, over 200% increase in participation compared 2012 (n =300). 2013 respondents came from a cross-section of industries and from more than 50 countries, representing all regions of the world. Various company sizes and levels of core business systems adoption and usage were represented. Respondents were comprised of C-level executives as well as  business analysts and IT professionals, who manage and support systems implementation and data integration function within their organizations. Survey Respondents Total Respondents by Region

5. General IT Trends • More Business Systems Moving into the Cloud: Cloud has penetrated all core business systems: • CRM leading the way with 26% of businesses reporting pure cloud environment for CRM • ERP and BI systems still predominantly on-premise • Growing Importance of Hybrid Environment Support for CRM Strategy: • 47% of businesses and 73% of third-party systems integrators point to hybrid environment support as either a top priority or important • Expansion is the Top Business Priority for 2013: Businesses are clear in their priorities – they need to sell more, but not at the expense of customer satisfaction: • 73% of businesses and 80% of systems integrators report revenue growth as top priority; increased customer satisfaction and increased revenue by customernext top priorities • Close to 50% Budget Ownership for Core Business Systems Now Outside of IT: • Although IT continues to own a sizeable portion of the budget, sales, operations and marketing departments together are responsible for 48% of the planned systems investments in 2013 • High, but Cautious, Investment Intent in Business Systems in 2013: • 44% of business respondents plan to invest more in their business systems in 2013 • Majority of them are cautious about their level of investment - close to 60% plan to increase their systems investment by no more than 20% compared to 2012 • CRM is Going Mobile: Mobile CRM is growing in importance: • 84% of systems integrators and 71% of end businesses rate Mobile CRM as either important or top priority for their CRM strategy in 2013.

6. State of Business Systems Integration • Consensus on the Importance of Systems Integration: • Highest importance on CRM and BI integration reported by 74%of business • CRM and Customer Support Systems by 73% • CRM and Marketing Automation by 71% • CRM and ERP by 69%of respondents • Low Levels of Full System Integration: • Only 16% of the businesses report full integration among their various business systems compared to 15% in 2012 • Partial integration still the norm, with 10% of enterprises reporting complete lack of integration among systems • Rather than chasing the elusive promise of Big Data, businesses need to focus on integrating and making smart data available – data that leads to actionable business insights to drive solid decisions across the organization • Financial Data Still in Silos: • The lowest levels of reported between-systems integration are between CRM and ERP (13%) and CRM and Social (10%) • Systems Integrators Drive Higher System Integration: • Businesses who use the help of systems integrator see higher levels of systems integration across all core business systems • The critical role of third-party systems integrators more evident when reviewing the levels of non-integration between systems – businesses serviced by systems integrators all report some level of integration between their systems

7. State of CRM Integration • Data Accuracy and Consistency Key to CRM Systems Value: • Businesses expect their CRM systems to have the ability to share data among key departments • Companies prioritize the value of CRM data integration in terms of its ability to drive accuracy and consistency of customer information • Still No Formal Process for Evaluating Integration: • Most businesses (64%) still do not have a formal process for evaluating their CRM data integration progress • Those who engage systems integrator are more likely to have such a process in place (43%) • KPIs for CRM Data Integration: Businesses measure the return of their CRM data integration as follows: • CRM satisfaction rated by 45%of respondents • Ability to have a complete view of the customer by 43% • CRM systems adoption by 41% • Failure to integrate CRM with other critical business systems is pushing 18% of respondents to switch to a new system in 2013.

8. Integration Trends • Do-It-Yourself Integration Widespread but on the Decline: • Custom code continues to be the main way businesses integrate their systems. 48% still develop their own custom code in 2013, but a significant drop from 2012 when 59% reported doing so • Other integration methods include pre-built integrations by software vendors (41%) —most probably driven by proliferation of APIs — followed by the use of third-party integration platform vendors (32%) • 32% still use manual data entry or processes • Ease of Use the Top Selection Criteria for Data Integration Software: • Ease of use trumps all other criteria ranked as most important by 67% of business respondents and 72% of systems integrators • Internal IT are Still the Integration Go-Getters: • 80% of businesses continue to rely on their IT organization, while 40% tap into outside systems integrators or consultants. • Although IT continues to own the integration process, IT needs to reach across the isle and work with their business counterparts who are increasingly influencing systems selection and purchasing. Such collaboration will reduce the chance of sustaining or even building new organizational, systems and data silos. • Appetite to Integrate with the Newest Enterprise Tools: • Businesses want to learn more about integration with collaboration platforms such as SharePoint, followed by email and marketing analytics solutions, social networking services, and BYOD

9. Data Challenge

10. What’s the Value? Gets necessary financial information in one place. Services customers faster and more accurately. Instant Access to information about history, invoices, and order status. • Eliminates errors caused by manual data entry. • Reduces/eliminates time answering repetitive research questions. • Keeps customer contact information current in both back office and front office applications.

11. Scribe Integration

12. Reliable, proven integration solution for Microsoft Dynamics. Simplifies data integration across complex environments. Performance &availability for the most demanding organizations. Insight Premise Integration Solution Front Office. Back Office. Enterprise Grade. Consistent adapter model, open connectivity, configurable templates. Intuitive, point & click integration designer. Easy application upgrades & changes. No custom coding or scripting.

13. The Scribe Difference Microsoft Dynamics Legacy applications, ERP Web stores, Databases PROTECTIVE LAYER • Scribe adaptors simplify data integration • Fast track deployments have you up and running in days • Upgrades are easy - No code modifications, re-mapping or fixes • Lower TCO with no time consuming data entry, software or customization

14. Scribe Insight Connectivity • Configurable Create highly customized integrations without writing code • Flexible Easily add and modify integrations without re-writes • Extensible Add applications, data sources and endpoints quickly and easily

15. Scribe Online

16. Scribe Online Architecture Scribe Online Cloud Scribe Online App Scribe Online DB Browser Client Scribe Online Cloud Agent Scribe Online On-Premise Agent Intacct. On-Premise App Or DB

17. Scribe Online Services Uncomplicated integration forsimple business needs. Synchronize data from one object to another. Replication Service Excel-like mapping & formula editor. Integrate in minutes and days, not weeks and months. Application integration w/o the heavy learning curve. Easy for power users, powerful for IT engineers. Prebuilt solutions for popular integration needs. Integration Service Replicate cloud data to a local database. Use your data for reporting, backup, or archival. Support for Oracle, mySQL, and MS SQL Server. 5 step wizard configures in minutes. Set it & forget it. Build once, connect to many with the Scribe CDK. Package custom solutions to cut deploy time. Connector Development Kit Distribute solution in the Scribe Marketplace. Development support, co-marketing for go to market.

18. Scribe Online Demonstration

19. Next Steps Visit Website http://scribesoft.com Join A Webinar http://scribesoft.com/webinars http://scribesoft.com/tryscribeonline http://scribesoft.com/tryscribeinsight Try It Free brian.mcmurray@scribesoft.com 603-488-6525 Questions