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Final digital strategies recommendations for mms

Final digital strategies recommendations for mms. July 19th, 2013 Team 3 Anna, Deb , Hubert , Ken. Goals. SWOT Analysis. SWOT Analysis. Personas. Nicole: 52yo, single F teacher with adv. education and below average tech knowledge looking for info on bullying for her students.

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Final digital strategies recommendations for mms

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  1. Final digital strategies recommendations for mms July 19th, 2013 Team 3Anna, Deb, Hubert, Ken

  2. Goals

  3. SWOT Analysis

  4. SWOT Analysis

  5. Personas Nicole: 52yo, single F teacher with adv. education and below average tech knowledge looking for info on bullying for her students Dave: 42yo, divorced father, highly educated, extremely tech-savvy, looking for info on talking to his pre-teen son about firearms and safety Jake: 32yo gay male with irregular schedule and low SES looking for help resources for intimate partner violence Diane: 29yo intern with a very busy schedule looking for printed or online resources for her patients’ seeking a variety of health-related information

  6. Personas • Takeaways • Reach public space • Reach all healthcare consumers (different SES, occupation, health literacy, location) • Use print media alongside digital • Easily accessible info on the website

  7. Competitive Analysis • Borrow: • Usability (UL corner; clear mission/values; easy navigation) • Stronger branding (external affiliates, ?) • Large, visual, responsive design • Avoid: • - Non-functioning links, websites • Difficulty locating social media • Regurgitating info across different soc. media • - Ads • - User participation (?) -risk to reputation, resources to manage content

  8. Social Media Technologies • Dissemination of Q&A on Pinterest • Panel discussion that is live-tweeted and videoed • Integration of all social media into a separate consumer-driven website

  9. INITIATIVE ONE: Social Media is Patient-Only • Discussion • Increase awareness • Establish MMS as thought leader and reputable source • Encourage working with family physician • Integration of social media and digital communication • Physicians aren’t using it anyway!

  10. “What would my doctor say about this?” Professional association of Massachusetts Physicians sharing factual health information to patients. MMS society’s stance on medical marijuana. What are side effects I should consider? Hear Dr’s opinions on violence: Watch our Panel LIVE here: www.massmedseminar.org

  11. Talking to Your Children About Violence • INITIATIVE TWO • Partner with Boston Public Schools • Create and release tips pamphlet to parents • Release on Pinterest to reach teachers nationwide and increase engagement • Discussion • Website link • Alert to seminar • Increase awareness • Establish MMS as thought leader and reputable source • Encourage working with family physician 1. ASK with other questions. Include the question along with other things you might normally discuss. 2. Use the facts. Over 1/3 of homes with children have a gun. That is why you are asking –to ensure safety. 3. Work through groups. Introduce the topic through a community effort like PTA. 4. Don’t be confrontational. Present your concerns in a respectful manner. You are simply trying to make sure your child is safe. 5. Engage your doctor and watch our seminar: Sept 20th, 1pm. www.massmedwebinarsite.org

  12. INITIATIVE THREE: Panel Discussion • Violence Partnership Panel Discussion • -Police • -Physicians (Mass Med) • -School teachers • -Parents • -Social workers • Live tweet • Video stream webinar • Videotape for website • Provide resources (MMS and others) • Discussion • Increase awareness • Establish MMS as thought leader and reputable source • Encourage working with family physician • Integration of social media and digital communication

  13. INITIATIVE FOUR: • Separate Website for Healthcare Consumers • Discussion • Goal is that all communication is integrated, but all roads lead back to the website!

  14. Healthcare and Patient Issues Enter here Dedicated site to public and patient care issues that are important educational topics. 1. Violence prevention, 2. medical marijuana. Learn More…

  15. Nutrition and Physical Activity Good nutrition, physical activity and a healthy weight are necessary for optimal health. Health Care Proxies and End Of Life Care Resources to help families sort through their options. Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children. Colds and Flus Is it a cold or the flu? Find out the difference… Tobacco and Smoking Committed to combating tobacco use. Learn more…

  16. Violence Prevention and Intervention The MMS and its Committee on Violence Intervention and Prevention educates physicians and others in violence intervention and prevention.  Ryans Story Davids Challenge BEYOND Domestic Violence prevent dating and domestic violence. Learn more about Ryan Story about bullying at school

  17. INITIATIVE WILD CARD: • Crowdsourcing • Ask the people how they want to be educated! • Discussion • Let someone else do the work! • Identify volunteers who would like to work with physicians and continue to work on the project for free!

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