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Ethical SEO Practices: Backlinking Guide

Understand ethical SEO practices & backlinking strategies. Learn how to generate valuable backlinks following best practices.

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Ethical SEO Practices: Backlinking Guide

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  1. edu. SEO MASTERY     Chapter 1: Ethical Backlinking by bertranddo.com

  2. What is ethical SEO?     • This term should be taken lightly • Definitions varies from company to company • Ethical to do SEO for sweatshops company? • Is Google Ethical? • Youtube $100M Lawsuits, Ebook Scanning, Warez, etc. • Best practices are constantly evolving So where does this leaves us?

  3. What is ethical SEO?     To me being ethical means having some respect for the website owners who are 'allowing' you to get backlinks from them.  "Treat The Other Like You'd Like to Be Treated."

  4. Example of 'Ethical' SEO on my Blog Good way to place your backlinks (always gets approved) Bad way to place your backlinks (stays in spam folder)

  5. More examples from Academia.edu Good way to place your backlinks Valuable + well written content

  6. More examples from Academia.edu Bad way to place your backlinks Poor + Keyword Stuffed + unreadable content

  7. Conclusion: Respectful SEO DO Put yourself in the shoes of the website owner  Strive to add valuable well-written content Vary your sources DON'T Put keywords in blog comments unless allowed by the owner Abuse a link source (e.g. spam it to death)

  8. edu. SEO MASTERY     End of Chapter 1: Ethical Backlinking TOMORROW:  How to Find .edu Blogs & Forums by bertranddo.com

  9. edu. SEO MASTERY     Chapter 2: Finding .edu Backlinks by bertranddo.com

  10. Introduction • .EDU backlinks should be part of your SEO Strategy • Avoid buying packets as they are often sold to 1000s • I do not use .EDU forum commenting anymore • Focus is now on my EDU blogs and blog commenting • Search strings will provide you with an infinite source of backlinks, for FREE • Here we will focus on teaching you how the main search strings work, I will send all my search strings by PDF tomw

  11. Tools I use • SEO Quake (extension for Chrome or Firefox) • Google Search Options • Allow at least 50 results on your page • Sort by date and time for the most recent sources

  12. Search Strings • site:.edu inurl:blog • site:.edu inurl:blog intitle:dog training ~dog training • site:.edu "Powered by BlogEngine/Wordpress" • site:.edu inurl:blog "disqus" • "leave comment" or "post a comment" • -"comments closed" // -"you must be logged in" • site:.edu intitle:dog training "leave a comment" | "leave a post" | "leave a reply"-"comments off" | -"comments are closed"

  13. More Search Strings • Create EDU blogs • site:.edu inurl:wp-signup.php  • site:.edu inurl:register.aspx • GOV sites  • site:.gov • site:.gov inurl:blog

  14. edu. SEO MASTERY     End of Chapter 2: Find .EDU blogs TOMORROW:  My entire list of .EDU search strings (PDF) by bertranddo.com

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