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Your Business in Words™

Did you know one of the most powerful tools to get more clients is to have a unique Elevator Pitch? A creative, well- constructed Elevator Pitch could significantly increase your profits over time! Download my formula to develop your own for free!

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Your Business in Words™

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  1. Your Business in Words™ Developing Your Elevator Speech By Nancy Ganzekaufer nancy@nancyganzekaufer.com 516.446.7435 Your Business In WordsTM NancyGanzekaufer.com 1

  2. Step 1- First Sentence Creation a. What is your title? Example: Designer, Coach, Small Business Owner, etc. b. List your Personality Traits: Choose at least three c. Combine them: a) Title + b) Personality Traits. Example: Business Coach + Supportive, Direct and Hardworking d. Flip them around and create your 1st sentence: 1st Sentence- Example: I am the most supportive, direct, hard-working business coach you’ll ever meet. Your Business In WordsTM NancyGanzekaufer.com 2

  3. Step 2 – Second Sentence Creation a. Who is your ideal client, YOUR target for all marketing? Be clear and concise. Example: Couples, business women, brides, etc. b. Define what problem you help solve or what you are great at. Example: I help you- Design a beautiful environment, create business success, etc. c. Combine them: Your Ideal Client + Problem You Solve. Example: Creative entrepreneurs + Get More Sales d. Make a compelling sentence: 2nd Sentence- Example: I help creative entrepreneurs close more sales and create the life and business they have always wanted and deserve. Your Business In WordsTM NancyGanzekaufer.com 3

  4. Step 3 – Third Sentence Creation a. How do you do it? What you do? What is your skill set? What are your services? Example: I train clients in confidence, goal setting, mindset, marketing, sales via one-on-one coaching or group calls, webinars, worksheets. b. ADD ENTHUSIASM!!! Example: I love what I do! Seeing my clients succeed is so rewarding! Get’s me so excited! c. Combine 3a & 3b to make a sentence: 3rd Sentence - Example: I train clients in confidence, goal setting, mindset, marketing, sales via one-on-one coaching or group calls, webinars, worksheets and seeing my clients succeed is so rewarding! I love what I do! Your Business In WordsTM NancyGanzekaufer.com 4

  5. Step 4 – Combine Sentence 1 + Sentence 2 + Sentence 3. And maybe add a 4th if needed. Your Business in Words example: 1) Hi, I’m Nancy Ganzekaufer. I’m the most supportive, direct, motivated Business Coach you’ll ever get to work with. 2) I help creative entrepreneurs close more sales and create the life and business they have always wanted and deserve. 3) Through a series of phone calls, e-mails, webinars and worksheets, I teach skills such as business identity, goal setting, marketing, time-management, mindset, confidence, sales & communication skills. 4) All this combined helps my clients succeed and grow to new rockin’ levels of success! This is Your Business in Words™! Where and when do you use Your Business in WordsTM? •Networking Events •Business Cards •Bio on Website •Social Media, email signature, etc. •Introductions of all kinds For additional guidance, schedule a 20-minute consult with Nancy Ganzekaufer at www.meetme.so/NancyGanzekaufer Your Business In WordsTM NancyGanzekaufer.com 5

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