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Tom McLoughlin Press Officer MEDIA RELATIONS

Tom McLoughlin Press Officer MEDIA RELATIONS. Role of the Press Office. To provide a Press and Information service which will ensure that the views of the Department are appropriately presented, understood and reflected in the media. Department of Communications, Marine & Natural Resources.

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Tom McLoughlin Press Officer MEDIA RELATIONS

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  1. Tom McLoughlinPress OfficerMEDIA RELATIONS

  2. Role of the Press Office • To provide a Press and Information service which will ensure that the views of the Department are appropriately presented, understood and reflected in the media

  3. Department of Communications, Marine & Natural Resources • There are 28 Divisions ranging across the complete marine, communications and natural resources sectors

  4. Department of Communications, Marine & Natural Resources • The Department is responsible for • 34 Commercial, non-commercial and Regulatory State Bodies • 10 Port Companies • 14 Harbour Authorities

  5. Statistics for 2002

  6. Irish Coast Guard Policy on Media Information for Coastal Units

  7. Information format should be • The type of Emergency • The vessel, persons, installations involved • The location, date and time reported • On scene weather • Pollution if known • Emergency Services Involved

  8. Give the facts,DO NOT SPECULATE, BE JUDGEMENTAL OR EXPRESS OPINIONS

  9. Main Media Types • Television • RTE • TV3 • TG4 • Sky News • Overseas • Radio • National • Local

  10. Main Media Types • Print • National Newspapers • Broadsheet • Tabloid • Local Newspapers • Trade • Specialist Magazines • Online

  11. Media Management • The media handling of an incident is very important • Good performance counts for nothing if the media account of the incident communicates poor performance. • Think of the effect of your statements on others • To the media good news is only good news, bad news is better news.

  12. The Way Forward? • Devolution • Agency • Local • E-Mail

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