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Visual Rhetorical analysis

Visual Rhetorical analysis. Mercedes benz Advertisement. Greg Musil, Carly Pastwa , & Tyler Conkling. Audience. Wealthy, middle aged men Targeted because they have money & are looking for love Middle aged men can afford cars Convince men they can win over women. Ethos.

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Visual Rhetorical analysis

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  1. Visual Rhetorical analysis Mercedes benz Advertisement Greg Musil, Carly Pastwa, & Tyler Conkling

  2. Audience • Wealthy, middle aged men • Targeted because they have money & are looking for love • Middle aged men can afford cars • Convince men they can win over women

  3. Ethos • Uses power of authority to push their product and idea • Authority given by reputation • Status symbol • Owned by wealthy and powerful • Envied by many • Mercedes Benz is highly credited, therefore people will listen to their message

  4. Cause and Effect • Uses cause and effect to show result of buying a Mercedes Benz • If a man buys a Mercedes Benz, women will pay attention to you

  5. pictures • http://www.erniesautomall.com/images/0301_10zoom+2003_Mercedes_Benz_S_Class+Hood_Emblem_View.jpg • http://www.logodesignlove.com/images/evolution/mercedes-benz-symbol.jpg

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