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Ford and Firestone’s Tire Recall: The Costliest Information Gap in History

Ford and Firestone’s Tire Recall: The Costliest Information Gap in History. By: Alicia Hopkins. Outline. Overview. Surrounding events. Summary. Overview. August 9, 2000 – Would recall for than 6.5 million tires. 2 nd largest biggest in history.

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Ford and Firestone’s Tire Recall: The Costliest Information Gap in History

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  1. Ford and Firestone’s Tire Recall: The Costliest Information Gap in History By: Alicia Hopkins

  2. Outline • Overview. • Surrounding events. • Summary.

  3. Overview • August 9, 2000 – Would recall for than 6.5 million tires. • 2nd largest biggest in history

  4. 1988 – Firestone weakened by 1978 tire recall. March, 1999 – Bridgestone/ Firestone sent a confidential memo to Ford. August 1999 – Ford announced a recall in 16 foreign countries. Early year 2000 Announced “Great Pride in Quality” NHTSA opened a full investigation August September 2001 – President and Chief Executive resigned. Surrounding Events

  5. Summary • Main problems for not recalling tires sooner. • Relationship between Bridgestone/Firestone, Ford, the U.S. Government and the legal community.

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