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Submitted To: Prof. Abhay Kardeguddi

Submitted To: Prof. Abhay Kardeguddi. Who Is A Consumer?. Consumer is a broad label for any individuals or households that use goods and services generated within the economy. What Is M eant B y B ehaviour ?.

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Submitted To: Prof. Abhay Kardeguddi

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  1. Submitted To: Prof. AbhayKardeguddi

  2. Who Is A Consumer?

  3. Consumer is a broad label for any individuals or households that use goods and services generated within the economy.

  4. What Is Meant By Behaviour?

  5. Behavior or behaviour refers to the actions or reactions of an object or organism, usually in relation to the environment. Behavior can be conscious or subconscious, overt or covert, and voluntary or involuntary.

  6. What Is Consumer Behaviour?

  7. Content: • Consumer Buying Process • Factors Which Influence Consumer Behavior • Video On Consumer Psychology • Maslow Hierarchy Of Needs • Video On Indian Women Consumer • Motivation , Mood , Involvement • Video On Advertiser v/s Consumer • Conclusion

  8. Consumer Buying Process

  9. Problem

  10. Information Search

  11. Alternatives

  12. Decision

  13. Purchase

  14. Post Purchase Analysis

  15. Feedback And Evaluation

  16. Factors Which Influence Consumer Behavior

  17. Psychological • Personal • Social • Cultural

  18. Psychological Factors

  19. video on Consumer Psychology

  20. Perception: 5 Senses React To A Product / Services

  21. Educated Uneducated Ability & knowledge: Experience Inexperience

  22. A T T I T U D E Positive And Negative Feelings About An Object/Activity , Tangible/Intangible , Living/non- living

  23. Adaptability • Ambitiousness • Dogmatism • Authoritarianism • Introversion • Extroversion • Aggressiveness • Competitiveness Workaholics Personality Compulsiveness • Self confidence • Friendliness

  24. Lifestyle

  25. Personal Factors

  26. Unique To A Particular Person ,Demographic Factors , Sex, Race, Age, etc.

  27. Social Factors

  28. Roles And Family Influences Opinion Leaders

  29. Reference Groups Family Life cycle Any group that has a positive or negative influence on a persons attitude and behavior

  30. Cultural Factors

  31. Culture is Set of values, Ideas and Attitudes that are accepted by a Homogenous group of People and transmitted to the next generation.

  32. Sub-culture

  33. video on Indian women interview

  34. Maslow’s Hierarchy Of Needs

  35. Motivation, Mood and Involvement

  36. Motivation Is An Inner Drive It is the drive to satisfy needs and wants.

  37. Mood It is an affective state that is general and pervasive.

  38. Involvement It refers to a heightened state of awareness that motivates consumers to seek out, attend to, and think about product information prior to purchase

  39. video on Advertiser vs Consumer

  40. Conclusion Studying consumer behavior provides clues for improving or introducing products or services, setting prices, devising channels, finding innovative measures, and developing other marketing activities.

  41. Thank You Submitted By: Khushali Dave, KrantiVanjari , Satyajit T

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