Ten Things Leaders Can Do to Help Their Society Grow

1. Ten Things Leaders Can Do to Help Their Society Grow Presented by Mark Levin, CAE, CSP President, B.A.I., Inc. and Executive Vice President Chain Link Fence Manufacturers Institute

2. Ten Things Leaders Can Do to Help Their Society Grow 1)Create a membership recruitment “CULTURE” in your State Society be sure that membership is on EVERY Board meeting agenda as an “ACTION ITEM,” not a report Establish membership METRICS and monitor them Clearly establish member and staff roles and RESPONSIBILITIES

3. Ten Things Leaders Can Do to Help Their Society Grow 2)Send names of QUALIFIED PROSPECTS to Staff a. Do some group BRAINSTORMING b. Identify your MOST LIKELY list. c. Set up a special effort to attract FORMER MEMBERS.

4. Ten Things Leaders Can Do to Help Their Society Grow 3) Keep a file of MEMBERSHIP MATERIALSthat you see from other organizations. Bring them to your State Society’s attention. What stood out? What was the biggest success?

5. Ten Things Leaders Can Do to Help Their Society Grow 4) Publicize your LEADERSHIP ROLE in your State Society whenever and wherever appropriate. In your practice. In your other professional organizations. In your presentations/introductions.

6. Ten Things Leaders Can Do to Help Their Society Grow 5) Make personal calls to INACTIVE members to encourage them to PARTICIPATE. a. Do your homework-know to whom you are TALKING. b. Don’t hesitate to use SUPPORTING MATERIALS. c. Be prepared to offer OPTIONS.

7. Ten Things Leaders Can Do to Help Their Society Grow 6) Write a “TESTIMONIAL” letter that your State Society can keep on file and use in appropriate membership efforts. a. Write like you are talking to a FRIEND. b. Keep them updated. c. Be specific - tell YOUR story.

8. Ten Things Leaders Can Do to Help Their Society Grow 7) Contact NON- RENEWALS and encourage them to RECONSIDER and join for another year. Avoid coming across like a BILL COLLECTOR. Take careful notes. Pre-determine what FOLLOW UP actions will be taken.

9. Ten Things Leaders Can Do to Help Their Society Grow 8) Really understand, and be able to articulate, the VALUE of ACOFP and State Society membership. a. Don’t rely on a list of “STUFF” b. Remember-we’re all “GUILTY by ASSOCIATION” c. Be concise, be focused. 8) Really understand, and be able to articulate, the VALUE of ACOFP and State Society membership. a. Don’t rely on a list of “STUFF” b. Remember-we’re all “GUILTY by ASSOCIATION” c. Be concise, be focused.

10. Ten Things Leaders Can Do to Help Their Society Grow 9) Lead by example-ask a PROSPECT to JOIN. Determine how much TIME you can commit. Be prepared to answer the most common OBJECTIONS to JOINING . It will NOT affect your RELATIONSHIP.

11. Ten Things Leaders Can Do to Help Their Society Grow 10) When talking to someone about joining, try to be “EMPATHETIC.” a. Be careful about comparisons. b. Know your prospect well. c. Develop good LISTENING skills.

12. Ten Things Leaders Can Do to Help Their Society Grow Presented by Mark Levin, CAE, CSP President, B.A.I., Inc. and Executive Vice President Chain Link Fence Manufacturers Institute