1 / 3

THE ROLE OF THE INTERNET IN INTERNATIONAL MARKETING

THE ROLE OF THE INTERNET IN INTERNATIONAL MARKETING. Internet is important in Customer communication Direct marketing/direct mail Market/Marketing research Promotion/Advertisement: through the company’s web site and other popular sites e.g YAHOO, GOOGLE, www.cnn.com , www.bbc.co.uk , etc

naomi-buckner
Download Presentation

THE ROLE OF THE INTERNET IN INTERNATIONAL MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE ROLE OF THE INTERNET IN INTERNATIONAL MARKETING Internet is important in Customer communication Direct marketing/direct mail Market/Marketing research Promotion/Advertisement: through the company’s web site and other popular sites e.g YAHOO, GOOGLE, www.cnn.com, www.bbc.co.uk, etc Direct response marketing: customers can easily respond to any advert by calling the organisation, emailing the organisation; in order to demand the products. Building relationship with customers and intermediaries (relationship marketing) Supply chain management Distribution of products, consumer and services marketing. Positioning the company’s products

  2. Internet is important in • Managing the MKIS, MIS, CIS, SIS, PIS etc • E-commerce, E-business, and E-marketing. • Facilitating business transactions: Fastness, reliability, consistency, convenience, and quick response). • Cost reduction (Labour and transport cost) • Fighting competitors: through advertisements, and by positioning. • Marketing orientation • B-to-B and B-to-C marketing • International trade/globalisation, thus making the world a global village. MKIS-Marketing Information System, MIS- Management Information System, CIS- Customer Information System, SIS - Supplier Information System and PIS- Personnel Information System

  3. Internet is important in 18Carrying out marketing intelligence, market analysis, and database management. 19 Improving business performance: Profit, sales, and market share. 20 Telecommunications. 21 Electronic mailing 22 Managing the marketing environment: micro and macro 23 24 hour access and coping up with time pressured lifestyles: (at work, school, in the bus, tram, train, aeroplane, at home, etc it can be accessible) 24 Establishing a very strong corporate image. • Segmentation, targeting and positioning • Green marketing – saving the environment (paperless offices, online statements) • Strategic analysis, strategic choice and strategic implementation. • Strategic marketing planning • Managing the marketing mix of an organisation. • Total business logistics management.

More Related