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Business promotion at Ministry of Health and Social Affairs - support to Swedish companies

Business promotion at Ministry of Health and Social Affairs - support to Swedish companies. Malmö, March 13 th 2014. What is promotion?. Coordinated activities with strategic markets/countries and/or within strategic areas Based on public, academic and private cooperation

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Business promotion at Ministry of Health and Social Affairs - support to Swedish companies

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  1. Business promotion at Ministry of Health and Social Affairs- support to Swedish companies Malmö, March 13th 2014

  2. What is promotion? • Coordinated activities with strategic markets/countries and/or within strategic areas • Based on public, academic and private cooperation • Focus on strengthening of Swedish industries and competitiveness

  3. Why? • Small country – depending on trade and export • Importance of Life Science Sector • Great interest for Swedish welfare system, demand for Swedish products and services • Promote Swedish interests, business to increase export and help Swedish actors • Exchange of information and experiences to develop Swedish health care and elderly care.

  4. How?

  5. Tools • Swecare • Bilateral agreements • strategic markets, policy and business perspective • public, private and academic • Delegation trips • Incoming visits • Seminars, study visits, rounds table discussions etc.

  6. Bilateral Agreements • China (2006) • India (2009) • Russia • Saudi Arabia (2011) • Iraq (2013) • South Korea (2013) • Mexico (LoI 2013) • Indonesia (LoI 2013)

  7. Sino-Swedish collaboration • Size matters! (and history…) • Great interest for Swedish welfare system • 2006, Memorandum of Understanding • Cooperation in the field of health care and public health • Encourage and support cooperation between government agencies, public institutions and commercial actors • 2010, Joint Plan of Action - Antibiotic resistance, cancer management, elderly care • 2015 New Plan of Action

  8. Thank you! lotta.liljelund@gov.se + 46 76 140 83 76

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