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napx media Digital Marketing - google adwords

Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

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napx media Digital Marketing - google adwords

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  1. Napx Media 2nd Floor, Alpha 1, Om Tower, Greater Noida - 201308 Contact Number - 0120-4555916 / 9953066759 email - info@napxmedia.com Web - www.napxmedia.com Google Adwords Building Successful AdvertisingCampaign

  2. Content • Google Adwords –Overview • NetworkTypes • Basic Terminology • Adwords AccountStructure

  3. Google Adwords -Overview • Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click theads. • Started in2000 • Pay Per ClickAdvertising • Control on Budget and BidAmount • Totally Tractable

  4. Ad CampaignTypes

  5. Ad CampaignTypes • Search Network: Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each adclick.

  6. Ad CampaignTypes • Display Network: The Display Network is a collection of websites – including specific Google websites such as Google Finance, Gmail, Blogger and YouTube – that show AdWords ads. This network also includes mobile websites andapps.

  7. Ad CampaignTypes • Shopping: Shopping campaigns help you promote your products by giving users detailed information about what you're selling before they even click yourad.

  8. Ad CampaignTypes • Video: TrueView video ads run on YouTube and across the web through the Google DisplayNetwork.

  9. Ad CampaignTypes • Universal App Campaign: Universal app campaigns allow you to promote your Android app across Google Search, Play, YouTube and within other apps on the DisplayNetwork.

  10. BasicTerminology • Account • Your Adwords associated withbilling • Campaign • An AdvertisingCampaign • Sets Budget, Scheduling andGeo-Targeting • Adgroups • Target a Specific Topic (Product orService) • Contain Ads &Keywords • Keywords • Words or Phrases you are biddingon • Understand Keywords MatchType

  11. AccountStructure

  12. BasicTerminology • AdExtensions • SitelinkExtension • LocationExtension • CallExtension • App Extension • ReviewExtension • CalloutExtension • Structured SnippetExtension • Price Extension

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