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TRANSIT QUEST. TRANSIT QUEST. SO, WHAT IS IT?. Website Guide with three search options Walking and use of public transportation At least three alternative Scheduled service advisories Sudden delays also considered Result MyTransitQuest.com. LET’S GO INTO IT MORE.
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TRANSIT QUEST TRANSIT QUEST
SO, WHAT IS IT? • Website Guide with three search options • Walking and use of public transportation • At least three alternative • Scheduled service advisories • Sudden delays also considered • Result MyTransitQuest.com
LET’S GO INTO IT MORE • Public Transportation Industry • Why New York City? • MTA of NYC has 2 billion riders annually • Current Competition • Our Competitive Edge
GETTING THE WORD OUT • Direct Advertising approach • Using “common commuter” newspapers • Publishing Ads for other businesses • Internet advertising: found to be the most effective form
TRANSIT QUEST: THE ENTITY • Sole Proprietorship • Filing a DBA • Outsourced functions: • Logic Software Labs • Independent Website Developer • No office space required
THINKING ABOUT THE FUTURE • Reaching beyond New York City • Teaming up with the MTA: • Compromises required • Environmental Threats: • Terrorism • Raising Awareness • Reinvesting the wealth