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How to Use Google Search Trends

If you want to know the seasonal content trends in your niche, Google Trends is possibly the best tool for you. Here are some ways you can use this tool to maximize your content marketing efforts - https://narrato.io/blog/how-to-article-how-to-use-google-search-trends-for-content-marketing/

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How to Use Google Search Trends

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  1. HOW TO USE GOOGLE SEARCH TRENDS FOR CONTENT MARKETING narrato

  2. Table Of Content 01 WHAT IS GOOGLE TRENDS? HOW TO USE GOOGLE SEARCH TRENDS IN CONTENT STRATEGY BUILDING Use Google search trends for keyword research Identify search intent with the search types on Google Trends Find trending topics for your content Improve local SEO from localized Google search trends Conduct competitor research with comparison on Google Trends Derive insights from time-based Google search trends Identify seasonal Google search trends to plan your content calendar 02 1. 2. 3. 4. 5. 6. 7. narrato

  3. WHAT IS GOOGLE TRENDS? Gives you a visual walkthrough of the trending topics, popular keywords or search terms that people are using, trending news, and more. Let's you see both real-time data on current trending searches and historic trends as old as 2004! narrato

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  5. 1. Use Google search trends for keyword research Google Trends gives you a shot at improving keyword optimization in your content marketing strategy Identify popular keywords Leverage emerging keywords Implement regional and seasonal variations Compare competitors’ keywords narrato

  6. 2. Identify search intent with the search types on Google Trends Google Trends data can also help you understand search intent to some extent. Track sudden spike in interest for search terms Filter interest over time for web, news, image, Google shopping, or YouTube search narrato

  7. 3. Find trending topics for your content Use Google Trends to identify trending topics and build topic clusters Leverage related topics and queries for a search term Sort these topics as ‘Rising’ which gives you the emerging topics narrato

  8. 4. Improve local SEO from localized Google search trends Google Trends lets you filter search trends by region, making it easier to optimize your content for local SEO Generate reports for a specific country and see what the Google search trends for a topic or keyword are in that country Understand regional variations in search trends narrato

  9. 5. Conduct competitor research with comparison Though Google Trends doesn't provide any statistics around competitor traffic/user engagement, it can still give you some very valuable input Monitor keyword popularity for competitor keywords and phrases See if your competitor has addressed related queries Compare the popularity of your competitor brand names with your own narrato

  10. 6. Derive insights from time-based Google search trends Get a better view of better view of how a particular search term has been growing or falling in popularity over the years Visualize the search trends from as early as 2004 Identify both long-term and short-term trends narrato

  11. 7. Identify seasonal Google search trends to plan your content calendar Google Trends can help in planning your content calendar with seasonal content, Identify when the search for a particular topic peaks Plan your content accordingly narrato

  12. narrato THANK YOU For an in-depth look at the Google Trends hacks, read the complete article on the Narrato blog https://narrato.io/blog/how-to-article-how-to-use-google- search-trends-for-content-marketing/

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