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Product-led content

In this guide, weu2019ll take you through several examples of product-led content for each stage of the marketing funnel u2013 Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). https://narrato.io/blog/how-to-create-product-led-content-for-tofu-mofu-and-bofu-stages/ <br>

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Product-led content

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  1. narrato PRODUCT-LED CONTENT for TOFU, MOFU and BOFU Stages

  2. Contents Product-Led Content for Top of the Funnel – Creating Awareness Blog posts Social media content and PPC ads Guides and eBooks Outbound marketing campaigns Product-Led Content for Middle of the Funnel – Enabling Conversions Retargeting emails and ads Product tours Case studies Webinars Product-Led Content for Bottom of the Funnel – Qualifying Educational product tours Post-demo leave-behinds User-generated content narrato

  3. PRODUCT-LED CONTENT FOR TOP OF THE FUNNEL CREATING AWARENESS narrato

  4. narrato BLOG POSTS Guide and educate your prospects by weaving a story around your product SOCIAL MEDIA AND PPC Incorporate your product intelligently Use videos, product tours, screenshots, memes, and GIFs to showcase different use cases, any product improvements, and new features

  5. narrato GUIDES AND E-BOOKS Show your expertise in a relatable way Guides and e-Books can be built in the form of blogs, videos, or infographics OUTBOUND MARKETING CAMPAIGNS Use creative techniques in your cold emails and let the product speak for itself

  6. PRODUCT-LED CONTENT FOR MIDDLE OF THE FUNNEL ENABLING CONVERSIONS narrato

  7. narrato RETARGETING EMAILS AND ADS Position your product so that it addresses their hesitations, convincing them to convert PRODUCT TOURS Add a comprehensive product tour to your website and see which tour journeys and features produce the most qualified leads

  8. narrato CASE STUDIES Explain how your product helped a client overcome any hurdle(s) they were facing WEBINARS When users already opted in for the content, you can design a product-led webinar series to drive them further down the funnel

  9. PRODUCT-LED CONTENT FOR BOTTOM OF THE FUNNEL FOR QUALIFYING narrato

  10. narrato EDUCATIONAL PRODUCT TOURS These don’t have to be form-gated, since their purpose is to solidify the prospect’s decision to buy the product USER-GENERATED CONTENT Leads are much more likely to trust that there is value in your product when they hear it straight from your users

  11. narrato POST-DEMO LEAVE BEHINDS Your leads might want to revisit the product features again after product demo Have some post-demo leave-behinds ready for these situations This could be a product tour or a video explaining the use cases

  12. THANK YOU For a comprehensive overview of these content types and examples of each, read the full article on the Narrato blog. Link in the description

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