1 / 17

Cambridge Multifamily Energy Innovation Project

Cambridge Multifamily Energy Innovation Project. MIT Energy Efficiency Strategy Project. INTRODUCTION. PROJECT GOAL: ENERGY PROGRAM DESIGN FOR EXISTING MULTIFAMILY HOUSING TIMELINE FALL 2012 – BACKGROUND RESEARCH & CONCEPT DEVELOPMENT SPRING 2012 - PRACTICUM

nasim-rich
Download Presentation

Cambridge Multifamily Energy Innovation Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cambridge Multifamily Energy Innovation Project MIT Energy Efficiency Strategy Project

  2. INTRODUCTION PROJECT GOAL: ENERGY PROGRAM DESIGN FOR EXISTING MULTIFAMILY HOUSING TIMELINE • FALL 2012 – BACKGROUND RESEARCH & CONCEPT DEVELOPMENT • SPRING 2012 - PRACTICUM • JUNE 2012 – DELIVERY OF DETAILED PROGRAM DESIGN

  3. PROGRAM COMPONENTS • ENERGY DISCLOSURE FOR ALL BUILDINGS • EXPLORE UPGRADE REQUIREMENTS • ENERGY MAP AND DISCLOSURE PLATFORM • COMMUNITY BASED MARKETING & ENDORSEMENT • INTEROPERABLE CUSTOMER RELATIONSHIP MANAGEMENT • ON UTILITY BILL FINANCING • COMPREHENSIVE SCOPE

  4. CURRENTLY… MassSAVE 1-4 (NSL) • OUTREACH • Cities • Community Groups • Utility advertising • CDC networks • Etc. MF Weatherization MF Market Integrator MF HVAC Fuel Switch LEAN (low income MF) Commercial MA Green Retrofit Initiative

  5. CURRENTLY… • MassSAVE • More comprehensive • HEAT Loan, NSL Loan, CEA loans • Good customer relationship (CRM) • LEAN & MA G.R.I • More comprehensive • Loan products • Good CRM • MF Programs • Disaggregated • HEAT Loan; limited applicability to MF • Poor CRM MassSAVE 1-4 (NSL) • OUTREACH • Cities • Community Groups • Utility advertising • CDC networks • Etc. MF Weatherization MF Market Integrator MF HVAC Fuel Switch LEAN (low income MF) Commercial MA Green Retrofit Initiative

  6. MARKET ANALYSIS

  7. THE STATE OF HOUSING IN CAMBRIDGE RENTALS ARE 65% OF MARKET 95% OF RENTALS ARE MULTI-UNIT 33% OF RENTALS ARE 2-4 UNIT 27% OF HOUSING UNITS ARE CONDOS STUDENTS ARE 27% OF ADULT POPULATION 53% OF RENTAL HOUSEHOLDERS ARE UNDER 35 OVER 60% OF RENTERS HAVE LIVED IN CURRENT HOME LESS THAN FIVE YEARS 52% OF RENTAL UNITS BUILT BEFORE 1940 13% OF RENTAL UNITS USE OIL HEATING HOUSING MARKET DOMINATED BY RENTALS YOUNG RENTAL DEMOGRAPHIC IN TRANSITION HOUSING STOCK PRIME FOR EFFICIENCY

  8. LOCAL BARRIERS TO EFFICIENCY MULTI-FAMILY HOUSING A HARD-TO-REACH MARKET IN ENERGY EFFICIENCY • SPLIT INCENTIVES AND THE “LANDLORD-TENANT PROBLEM” • TRADITIONAL ENERGY EFFICIENCY PROGRAMS HAVEN’T CRACKED THROUGH • DESPITE POTENTIAL FOR GREAT SAVINGS, A MARKET FAILURE LOCAL RENTAL HOUSING MARKET PRESENTS SPECIFIC DIFFICULTIES • NO COORDINATION AMONG MANY SMALL PROPERTY OWNERS • YOUNG, MOBILE RENTAL DEMOGRAPHIC • ADDITIONAL RULES FOR CONDOMINIUMS Creative Commons License, http://www.flickr.com/photos/bradywahl/3942246432/

  9. PROGRAM COMPONENT CONCEPTS

  10. DISCLOSURE & MANDATES ENERGY DISCLOSURE • SIGNAL INTENTION TO MANDATE DISCLOSURE FOR ALL PROPERTIES • OPT-OUT OPTION • AUTOMATED DATABASE POPULATION BY UTILITY (>2 UNITS?) ASSET DISCLOSURE • INCREASINGLY LOW-COST TOOLS TO: • RATE BUILDING EFFICIENCY • SUGGEST UPGRADE OPTIONS • CITY (AND PARTNERS) COULD ISSUE RFP FOR PROVISION OF TOOL & ONLINE PLATFORM FOR MF BUILDINGS UPGRADE MANDATE • ORGANIZE MULTI-GOVERNMENTAL, MULTI-STAKEHOLDER GROUP TO INVESTIGATE LOCAL GOVT. OPTIONS TO MANDATE COST-EFFECTIVE UPGRADES • ORDINANCE • STRETCH BUILDING CODE

  11. OUTREACH STRATEGY CERTIFICATION & RECOGNITION • OWNERS ASSOCIATIONS, CITY & OTHERS CERTIFY PARTICIPANTS • CERTIFY BUILDINGS, PROPERTY MANAGERS, ETC. • PROMOTE TO BROKERS USE DEADLINES • SPECIAL INCENTIVES • BULK PURCHASING COHORTS • LOOMING UPGRADE REQUIREMENT

  12. OUTREACH STRATEGY “REGISTERED MARKETERS” • ASK PROGRAM PARTICIPANTS WHO INFLUENCED THEIR PARTICIPATION AT END OF ENGAGEMENTS • PAY FOR PERFORMANCE – HOW MUCH IS A LEAD WORTH? ANY ORGANIZATION CAN BE A “REGISTERED MARKETER” COMMUNITY OUTREACH • PEER-TO-PEER, NEIGHBOR-TO-NEIGHBOR & CONTRACTOR-TO-CUSTOMER • SOLICIT COMMITMENT • MEETINGS BASED, WHERE POSSIBLE • PROPOSAL NEEDS TO BE VETTED BY TRUSTED NETWORKS

  13. FACILITATING DEEP GREEN RETROFITS MF DEEP UPGRADE CHALLENGES • MULTI-UNITS – REQUIRES RAPID UPGRADES, IDEALLY UNIT BY UNIT • VARIOUS HEATING SYSTEMS; DIFFERING UPGRADE OPPORTUNITIES • PREVALENCE OF OLDER MASONRY CONSTRUCTION TECHNICAL OPPORTUNITIES • EXPLORE SOLUTIONS TO MULTI-UNIT STEAM & HW HEATING • POTENTIAL FOR SUPER-INSULATIVE, THIN INTERIOR INSULATION PROGRAM ROLES • AGGREGATION & BULK PURCHASING • CAPITAL ASSET MANAGEMENT ASSISTANCE • ENERGY INFORMATION FEEDBACK

  14. DELIVERY VEHICLES EXTEND & EXPAND MA GREEN RETROFIT INITIATIVE • BLAH BLAH BLAH INTEGRATE INTO UTILITY PROGRAM PORTFOLIO • BLAH BLAH BLAH

  15. THANKS!

  16. http://www.city-data.com/neighborhood/Cambridgeport-Cambridge-MA.htmlhttp://www.city-data.com/neighborhood/Cambridgeport-Cambridge-MA.html

  17. Part 1: Introduction • Intro (Brendan) • Program components • Summary of existing MF programs • Summary of potential delivery vehicles • Market Analysis (Ryan) • Part 2: Recommendations and Considerations • Mandates and Disclosure Ordinances (Brendan) • Data Tools (Alexis) • Organizing Strategies and Marketing (Ryan) • Financing (Adi) • Deep Upgrades and Ongoing Engagement (Brendan) • Part 3: Conclusion • Potential Delivery Vehicles (Brendan)

More Related