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Advocate to Educate Impacting the Policy Process. Tricia Renner Senior Director for State Government Relations, College Board MSFAA Legislative Advocacy Day. Public Policy -- Advocacy & Lobbying. Advocacy Everyone can be an advocate Advocacy is education Lobbying
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Advocate to EducateImpacting the Policy Process Tricia Renner Senior Director for State Government Relations, College Board MSFAA Legislative Advocacy Day
Public Policy -- Advocacy & Lobbying Advocacy • Everyone can be an advocate • Advocacy is education Lobbying • Receiving compensation to influence specific legislation • Every state has different thresholds to define lobbying
Definition of Lobbying in Michigan Under Section 5(2) of the Act (Public Act 83 of 1986) lobbying is defined as “communicating directly with an official in the executive branch of state government or an official in the legislative branch of state government for the purpose of influencing legislative or administrative action.” A list of lobbyable officials is available at www.michigan.gov/sos. Reporting Thresholds Lobbyist Agents – an individual, firm or other type of organization that is compensated or reimbursed to lobby public officials on behalf of an employer or client. A person compensated or reimbursed more than $550 during any 12 month period for lobbying must register within 3 calendar days as a Lobbyist Agent under the Act.
The Legislative Process The Michigan Legislature Find Your Legislator Identify Committee Members Committee Meetings Committee Notices Legislation Assigned to Committees How to Read a Bill
Develop a Plan: Nine Questions What do we want? (Goals) Who can give it to us? (Target Audiences) What do they need to hear? (Messages) Who do they need to hear it from? (Messengers) How do we get them to hear it? (Delivery) What have we got? (Resources; strengths) What do we need to develop? (Challenges; gaps) How do we begin? (First steps) How will we know it's working, or not working? (Evaluation)
What Do They Need to Hear Story Telling Basics -- Denning What do you need tell your story? • Data • Anecdotes • Fact Sheets • 2 Minute Message