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Finance: +8.3%

Europe. August 2010. Europe. August 2010 closed with a 6.4 percent increase in European advertising spend when compared with the same month in 2009—1.3 percent down from the increase experienced in July, but still showing stable, steady growth.

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Finance: +8.3%

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  1. Europe August 2010 Europe August 2010 closed with a 6.4 percent increase in European advertising spend when compared with the same month in 2009—1.3 percent down from the increase experienced in July, but still showing stable, steady growth. Television advertising spend increased by 15.8 percent in August, which was greater growth than when comparing July 2010 and July 2009 (12.4%). Conversely, both Newspaper advertising spend (-1.9%) and Radio ad spend (-2.8%) experienced declines. Internet spend, while up 8.2 percent in August 2010 vs. August 2009, grew slower than in July, when it noted an astronomical 28.7 percent growth. The macro sectors of Automotive and FMCG were the clear winners in August 2010 ad spend, both noting increases between 10-15 percent. Within the dominant FMCG sector, advertisers spent the majority of their budgets on Food advertising—namely Dairy and Confectionary. The total year-to-date ad spend for Food surpassed that of all Automotive categories, which demonstrates the importance of the Food sector within FMCG. Total advertising trend Year to date 2010 August 2010 + 6.7% +6.4% Media Types August 2010 TV: +15.8% Newspapers: -1.9% Magazines: +3.6% Radio: -2.8% Macro - Sectors August 2010 Auto: +14.7% FMCG: +11.1% Distrib.: +7.5% Health: -4.5% Entert.: +4.1% Media: +6.8% Finance: +8.3% Telecom.: -1.9% Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.

  2. TV Magazines Newspapers Radio Europe August 2010 Total advertising trend Media -- % Share of Spend -- YTD Market -- Advertising Expenditure Trend (Million €) Media -- % change YTD and last month 2010 Outdoor Cinema Internet 2009 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD 2010 Telecom. Automotive Clothing & Access Distribution Durables Entertainment Financial FMCG Healthcare Industry & Serv. Media 2009 Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.

  3. Methodology notes August 2010 This report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross with the exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, Media Group, Italy. Figures are reported in million Euros This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor , Cinema Macro-sectors include the following Categories: • Automotive: Automotive • Industry & Services: Business Services, Property, Institutions, Power & Water • Clothing & Accessories: Clothing & Accessories • FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco • Distribution Channels: Distribution Channels • Durables: Domestic appliances, Furnishings & Decoration, Information Technology • Entertainment: Entertainment, Leisure products, Transport & Tourism • Financial: Financial • Healthcare: Healthcare • Media: Media & Publishing • Telecommunications: Telecommunications * Switzerland in association with Media Focus

  4. Aboutnielsen August 2010 ContactsE-mail:globaladview@nielsen.com Global AdView Nielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors are spending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend and creative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity. Media Group One of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is the recognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open window on the world of media. The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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