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mark a greenfield

Join the Conversation Social Media in Higher Education. mark a greenfield. markgr.com/occc t twitter.com/markgr delicious.com/markgr linkedin.com/in/markgr. Defining Social Media. spaces on the internet where people came to exchange content. Dialogue, not Monologue. Marketing 2.0.

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mark a greenfield

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  1. Join the Conversation Social Media in Higher Education mark a greenfield

  2. markgr.com/occc t twitter.com/markgr delicious.com/markgr linkedin.com/in/markgr

  3. Defining Social Media

  4. spaces on the internet where people came to exchange content

  5. Dialogue, not Monologue

  6. Marketing 2.0

  7. Million dollar TV ads are no longer the king influencer of purchase intent People referring products and services via social media tools are the new king

  8. Trust is in the Network According to Forrester Research (2007), when it comes to trust, consumer generated media consistently outranks professional sources.

  9. “The arrival of the Net Generation means that many of marketing’s fundamental tenets must change”

  10. United Breaks Guitars

  11. Why Social Media Matters

  12. What social media resources do they use? Facebook 74% YouTube 59% MySpace 33% None 9% Twitter 8% 2010 E-Expectations Survey

  13. Should colleges create a presence on social networks or communities to promote their programs? Yes 74% No 23% Don’t know 3% 2010 E-Expectations Survey

  14. Should colleges create their own private social networks? Yes 76% No 22% Don’t know 2% 2010 E-Expectations Survey

  15. 80% are looking for both official and unofficial content 2010 E-Expectations Survey

  16. New Study Finds Correlation Between Social Media and Financial Success

  17. 332,715

  18. 7,929,455

  19. #hesmroi hesmroi.pbworks.com

  20. Strategies

  21. Four Keys to Social Media Success

  22. Four Keys to Social Media Success • Authenticity

  23. Four Keys to Social Media Success • Authenticity • Transparency

  24. don’t just work on your brand work on your reputation

  25. Four Keys to Social Media Success • Authenticity • Transparency • Cede control

  26. Four Keys to Social Media Success • Authenticity • Transparency • Cede control • Integrity

  27. know what problem you are trying to solve

  28. focus on the relationships not the technology

  29. People Objectives Strategy Technology P.O.S.T.

  30. policies and guidelines

  31. Dooced "getting fired for something you've written on your website"

  32. My advice to you is BE YE NOT SO STUPID

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