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Web 2.0 Conference November 7 th 2008

Web 2.0 Conference November 7 th 2008. Richard Rosenblatt Co-Founder, Chairman & CEO. Demand Media. Experienced Team with Deep Roots in Social Media Entrepreneurial management team from leading Internet/social media companies (MySpace, eBay, Yahoo!, Amazon, IAC)

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Web 2.0 Conference November 7 th 2008

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  1. Web 2.0 Conference November 7th 2008 Richard Rosenblatt Co-Founder, Chairman & CEO

  2. Demand Media • Experienced Team with Deep Roots in Social Media • Entrepreneurial management team from leading Internet/social media companies (MySpace, eBay, Yahoo!, Amazon, IAC) • Large and Rapidly Growing Distributed Footprint • 5 vertically focused media categories touching 70MM+ UUs; 60MM+ direct navigation UUs; • Unmatched Array of Social Media and Content Solutions for Over 250 Partners: • Power over 3.0BN monthly social media interactions for partners • Innovative “Studio” producing ROI driven scalable Pro-Am Content • Well Capitalized with Blue Chip Support • Backed by $355MM from Goldman Sachs, Oak Investment Partners, Spectrum Equity Investors, 3i Investments plc, Generation Partners; $100MM bank line; Profitable since inception

  3. Our Founding Principles We live in a search-driven world where content is marketing and every door is a front door. Online audiences are increasingly fragmenting and reforming around passionate, vertical communities. Social media is useful and valuable, and will be a key factor in success of every Website.

  4. Media Network • 5 Vertical Media Categories • 71MM+ Monthly Uniques • #39 comScore • Direct Navigation Portfolio • Pluck On Demand Affiliates • Content & Production • 130,000+ Internet Videos • 340,000+ Articles • 5MM+ Editorially Reviewed Blog Posts • #1 YouTube contributor Demand Media Business Structure Our Studio Our Tools Our Network • Social Media Tools • Social Media Platform • Powering 3 BN Monthly Interactions

  5. People on the Web Are Surrounded by Social Media Technology IS making a positive difference in education We have taken a great step forward toward a better America. (on Obama) Dr. Robert Kozma campaignman . What's Next For The Green Economy?? Now that we know who's in charge! I've never had this fungus before on my lawn. (260,000) The best way to keep your XBox from the dreaded 3 Rings of Death is to keep it cool. EcoConnoisseur chugger93 BigAnt

  6. From Head to Tail the Entire Web is Going Social The Head Have content, and rushing to make their media social Content at scale is required The Torso Growing through social media The Long Tail Coming to life through social media

  7. How do we create content at scale? Demand Studios Skilled filmmakers choose from assignments provided by us and produce made-for-the internet high-def videos. Writers accepted into our program choose from Demand Studios assignments, research and write high-quality text content. Copy editors edit every text article that is accepted by Demand Studios Transcribers create transcripts for every video produced, increasing their search value. Experts appear in videos and write targeted articles based on their area of expertise. Title proofers ensure titles are properly formatted and optimized for search value.

  8. Are these the faces of NEW Media? CASE STUDY: The Story of Alicia Demand Studios writer Wolf Blitzer Stone Phillips Charlie Rose Anderson Cooper About Alicia: Alicia, Cape May Court House, NJ Admitted to Demand Studios: 4/30/2008 Earnings to date: $7,110.00 Expertise: Personal Finance “I am a single mom of two beautiful girls. I currently home-school my oldest daughter who is nine years old.  My youngest has a neuro-genetic disorder called Angelman Syndrome.  She attends the local special services school but she sick a lot so I don't have the opportunity to work outside of the home. “I was so excited to find Demand Studios.  It was great to be able to put my writing background to good use and to bring home a consistent weekly paycheck.  Best of all I get to work around my daughter's schedules and be here for them when they need me. Thanks Demand Studios!”

  9. START: Login to DemandStudios.com alicia@demandstudios.com

  10. STEP 1: Select Assignment – Algo created titles How to Make Money Clipping Coupons

  11. STEP 2: Write Article How to make money clipping coupons

  12. STEP 3: Publish Article (ehow)

  13. Studio Content: Grows OUR Vertical Network Unique Users Category Featured Brands How To 25MM Health 3MM Humor 4.6MM Golf 1.7MM Outdoor 2.5MM Uniques, Google Analytics, August2008

  14. Even YouTube needs content… The Early Results • 10X more videos uploaded than any other Partner (over 135,000) • Expert Village is the #4 most viewed channel ever • 5-10X growth YoY in all key metrics (streams, videos, subscribers)

  15. YouTube is just the beginning…Future Distribution Partners

  16. How do we go beyond our network and head publishers?

  17. Pluck On Demand: Growing Your Site With Content and Social Media Millions of articles and videos from high-quality websites, blogs, and premium branded content Comments, profiles, recommendations, ratings, user discovery modules Content is viewed within the publisher’s pages, increasing pageviews and time spent on site Incremental pages are pre-packaged with advertising, earning publishers extra revenue

  18. A Comprehensive Library of High Quality Content Leading Websites and Blogs: Premium Branded Content: Editorial Content: Liz Smith Andy Rooney Dave Barry

  19. Pluck on Demand Video

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