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GADIS SAMPUL ACTIVITY

GADIS Sampul is a pioneer beauty pageant in Indonesia that held by GADIS Magazine (first and the biggest teenage girl magazine in Indonesia). It is an annual event that has attained large popularity since 1987 and has never failed to attract many participants.

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GADIS SAMPUL ACTIVITY

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  1. GADIS Sampul is a pioneer beauty pageant in Indonesia that held by GADIS Magazine (first and the biggest teenage girl magazine in Indonesia). It is an annual event that has attained large popularity since 1987 and has never failed to attract many participants. Starting 2010, the publication of GADIS Sampul also can be found on the website (www.GADIS.co.id) through channel GADIS Sampul (http://gadis.co.id/gadissampul) and social media. This year, GADIS Sampul has increased: 50.620 website new member (including minisite) 56.220 Facebook fans 22.326 Twitter followers 297.786 Youtube (GADISmagz) viewer What’s New in GADIS Sampul 2012 LIVE STREAMING

  2. GADIS SAMPUL ACTIVITY COMMUNITY TARGET

  3. GADIS SAMPUL MINISITE http://gadis.co.id/gadissampul FORM REGISTER ONLINE (JAN 1 – APR 10 2012) COMPLETE INFORMATION (history, latest news, real time coverage) GAMES TO GET GRAND FINAL TICKETS FINALISTS BLOG FINALIST VOTING ROADSHOW • Held in MARCH – MAY 2012 in: • 7 BIG CITIES (Jakarta, Bandung, Surabaya, Medan, Palembang, Menado, Bali) • 7 MALLS • 70 SCHOOL • DANCE COMPETITION (Bandung & Surabaya): all the videos are uploaded to You tube to be chosen as the favorite video by the online viewers MEET & GREET • JULY 1 2012 at PEJATEN VILLAGE MALL • 20 FINALIST PERFORMANCE • INDONESIAN ARTIST PERFORMANCE • GAMES • PHOTO ALA COVER • BEST DRESSS PERFORMANCE • BEST SUPPORTER COMPETITION • VOTING GADIS SampulFavorit 2012 Promo

  4. CAMP 7 days camp for finalists, including judging time Activities: Beauty & public speaking class, Photo session, shopping time, dinner with celebrities and rehearsal for Grand Final performance. All finalist activities are being exposed to website (by breaking news), Twitter (by live tweet), Facebook (by status update), print and YouTube GRAND FINAL • JULY 5 2012, BALLROOM XXI DJAKARTA THEATER • FOYER ACTIVITIES: • GADIS and sponsor booth activities • Wall of fame all finalists • DJ performance • Best dress competition • STAGE ACTIVITIES: • 20 Finalist performances in 3 sequences of fashion dance choreography • 2 sequences of alumni and celebrities in fashion dance choreography • 3 performances of Indonesian popular singers (RAN, RAISSA, ADERA) • DIGITAL ACTIVITIES: • Photo booth activity, automatically uploaded to website • Live tweet competition about the event • Live tweet report from GADIS • Live streaming • Video YouTube • Breaking news in website

  5. 360◦ ACTIVATION

  6. DIGITAL ACTIVATION NEWSLETTER • July 2012 • Promote and cover the event, finalist profiling and video streaming PRINT Teaser (December 2012) Form ( 1 January – 10 April 2012) Report (April – August 2012) WEBSITE • Form (1 January - 10 April 2012) • Wildcard Semifinalist Voting (15 -18 June 2012) • Finalist Voting (26 June - 3 July 2012) • Finalist Blog • Breaking News – (From Road show until Grand Final) • Photo Competition: Super Stylish You • Photo Competition (BlackBerry) during Road show • Dance Competition in Bandung and Surabaya (The finalist perform at Road show and the video uploaded in website) • Video streaming : Grand Final (RAN, Raisa, Crowning) SOCIAL MEDIA • Twitter: event promo, finalist voting promo linked to website, live tweet for all event series, twitpic competition for Grand Final audience • Facebook: event promo, finalist voting promo linked to Facebook voting application. • YouTube: Meet&Greet and Grand Final video teaser, Meet&Greet and Grand Final video report. • Instagram: Grand Final photos

  7. RESULT From January until July, GADIS Sampul successfully increases our web members, web page views, Twitter followers, Facebook Fans and YouTube viewers: www.GADIS.co.id 50.49% website new member (including minisite) 24.96% Twitter followers 23.81% Facebook fans 36.28% Youtube (GADISmagz) viewer

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