1 / 14

The VOICE

The VOICE. Growing the Brand. 3 Pillars of the VOICE. Brand Awareness Marketing research reveals a need Brand Equity Tremendous potential Ad Revenue Increase relationships & community presence. Comprehensive Plan. All 3 pillars addressed Community involvement & dedication key

natan
Download Presentation

The VOICE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The VOICE Growing the Brand

  2. 3 Pillars of the VOICE • Brand Awareness • Marketing research reveals a need • Brand Equity • Tremendous potential • Ad Revenue • Increase relationships & community presence

  3. Comprehensive Plan • All 3 pillars addressed • Community involvement & dedication key • Diverse, multi-faceted plan • Innovative signage & promotion techniques • Conversation-inspiring promotional items • Memorable presence at local events

  4. Brand Awareness • Essentially “Getting your name out there” • Building rapport with consumers • Does not generate subscriptions • Inherently vital nonetheless • Consumers can’t purchase what they don’t know

  5. Events • Kolor for Kids • Children’s Festival • Cranberry Blossom Festival • Lunch by the River • MSTC Golf Outing Key for each: Get the VOICE/Blue People in consumer’s perception.

  6. Media • Promotional books • Hockey • Football • Figure Skating • Car decal • Blue outfits • Blue people standalone

  7. Items • Tattoos • Stickers • T-Shirts • Objective: Get name and logo in homes

  8. Brand Equity • Value a consumer sees in product • VOICE has value- whereas awareness is the problem • Brand equity increases consumer desire • Increases brand loyalty also • Event participation builds equity • Also improves status and trust

  9. Events • Grand Avenue Affair • Opportunity to solicit subscriptions • The VOICE Chili Cook-off • Excellent brand growth opportunity • Rekindle the Spirit • Well-attended • Active participation should grow equity Key for Each: Connect with potential consumers, keep increasing area trust.

  10. Items • The VOICE refrigerator calendars • Could be included with new subscriptions • Who can’t use a magnetic calendar?

  11. Ad Revenue • Make connections in local business community • Personal relationships with local businesspeople • Will increase awareness and ads • Media kit to distribute • Flash drives make sense

  12. Events • Mardi Gras • Working Women’s Luncheon • Business after Hours • Grand Avenue Affair • Golf Outing Key for Each: Forge & enhance relationships in the business community, distribute media kit.

  13. Items • VOICE-Embossed Flash Drive • Useful for business people • Higher-end promotional item VoiceOfWR.com

  14. Closing Thoughts • Growth revolves around the 3 pillars • We believe The VOICE > Daily Tribune • Must level the playing field • 1/3 of those surveyed use DT daily • 2/3 unaware of The VOICE Your product + our plan = #Winning

More Related