Hidden Tactics for Branding Cereal Boxes

1. 2 Hidden tactics for Branding CerealBoxes Cereals are one of the most popular ways to start a day among millions of people around the world. When it comes to branding cereal boxesthere are a few companies that ace their products in achieving success in the foodmarket. Nevertheless, cereals remain a popular breakfast.Involving cartoon characters, superheroes and celebs are a popular way to break into marketing and developing abrand. The techniques that are mentioned in the following are open secrets. You see them all around you inthe

2. mainstream and social media without consciously realizing them. The Animated MascotsTactic This is a strategy used by producers that target children. One prominent downside of this kind of marketing to children is the growing obesityrate. But still, many companies pour in millions of dollars inadvertising and marketing to children. There are some very big brands involved in thisplay.

3. Television advertising is a big part of showing commercials tokids with mascot characters. But the big brands behind cereal production and sales are heavily leveraging the Internet and online marketing, knowing that children spend more screen time and are more technology-savvy thanadults. The Eye GazeAnalysis A revolutionary study at the Cornells and YaleUniversity gave a great insight inside the cereal boxes and kids getting craved to buy thatbox. The researchers used headgear equipment to study the angles of children’s eye gaze and the eye formation ofthe

4. characters made on the boxes. What they found was no less than remarkable. Theydiscoveredthatthechildrenweremoreinclinedtobuy thecerealboxesthathadcharacterslookingdirectlyintheir eyes. It was that sense of connections that produced an urge in a selected group of children to buy thoseitems.