1 / 8

Cereal Boxes

Cereal Boxes. L.O To understand the conventions used on cereal boxes To begin to analyse a cereal box through using those conventions To analyse why these conventions have been used . How to look at a cereal box . Target audience Brand

nelly
Download Presentation

Cereal Boxes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cereal Boxes L.O To understand the conventions used on cereal boxes To begin to analyse a cereal box through using those conventions To analyse why these conventions have been used

  2. How to look at a cereal box • Target audience • Brand • Layout/Layering – what is in the forefront, behind, the image which stands out the most • Character • Colours • Themes • Icons – significant objects • Copy (any other text) • USP (Unique Selling Point)

  3. Looking at cereal boxes • Think about why they have used these things on their box and why. • How does it attract the audience?

  4. Target audience children - bright colours and cartoon character Brand – Lucky Charms Sparkly showing luck and excitement, Irish connotations Character Leprechaun, associated with friendly and lucky Irish Colours – Lots of colours to show excitement and fun Layout / Layering – Copy at forefront to show new improvements, followed by character to show excitement and images of fun cereal Icons - bold images of cereal showing the variety and different shapes and fun objects. Copy / USP New bigger marshmallows Fun and exciting cereal that is unique and appeals to kids Theme – the Irish connotations, lucky and in your face fun

  5. Brand – Bright, bold and name of maker. Ties in with the name of cereal Target – women who are interested in health and keeping in shape Copy – nutritional information 2% fat targets healthy eaters and Colours – red and white and best for advertising. Simple, sexy Layout/Layering The key picture is the brand, the slight picture at the side reminds us of slim waist. Shows natural ingredients. Themes Health and natural Minimal and trendy Icons The natural ingredients to show that it comes from corn to flake with nothing else. USP – 2% fat One of only cereals who have 2% fat.

  6. Your turn • Find your own cereal box aimed at children and create a Powerpoint as I have. • Annotate all 7 conventions and how they attract the audience. EXT: Find a cereal aimed at adults and do the same.

More Related