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Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson

Building Display Ads that Drive Real World Traffic. Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson. New York City 384 5th Ave 8th Floor  New York, NY 10018  Phone: 1-888-680-7999  Fax: 1-866-830-8909. San Francisco

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Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson

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  1. Building Display Ads that Drive Real World Traffic Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson New York City 384 5th Ave 8th Floor New York, NY 10018 Phone: 1-888-680-7999 Fax: 1-866-830-8909 San Francisco 5 Lucerne St. #1San Francisco, CA 94103Phone: 1-888-680-7999Fax: 1-866-830-8909 Operations Outline www.spongecell.com

  2. Introduction • Bookmark this: http://wiki.spongecell.com/spongecell-specs/ • Operational Process • Creative Guidelines • Standard Specs • Turnaround Time • Reporting Capabilities • Ongoing Monitoring • Mid/Post Campaign

  3. Creative Guidelines • We work with Static and Animated Banner Ads • Spongecell is a flash layer and can work on nearly any Network or Webpage • Static Files Supported: PNG, JPG, GIF • Animated Files Supported: SWF and FLA • Spongecell is equipped to resize preexisting creative to fit our menus • Please provide fonts and source files (FLA or PSD) if resizing is required • Best Practices for Peak Ad Performance • Early Coordination: Work with Spongecell during creative planning in order to properly align creative elements with calls to action and features • Call to Action: Creative messaging that drives the consumer towards the Spongecell Interactive Feature. Ex. "Don't forget to download your free coupon" • Incentive Features: Include features with strong offers. Ads that include viral tools to share discounts, coupons, original content or other things of value perform much better than an ad that asks consumers to share a new brand message.

  4. Creative Guidelines • Ad Sizes, Button Sizes and Requirements (Buttons are customizable and can include up to 20 Characters)

  5. Creative Guidelines • Menus – Interactive Features • Functionality: Slide in after a given amount of time or frame number. • Color: should be defined as a hex value, include color for default and selected states • Menus can have one-way gradients or a bevel. • Icons: Provide 16x16 icon, or specify no icon.  If using taller menus, larger icons are supported. • Format for delivering Assets • Please send all files over in a zip file that includes the client name and date in it's name. • If possible, include a PDF with screens storyboarded, including hex values for colors and font information • For all custom screens, include a layered photoshop file with images and text layed out as desired. • Include fonts if creative resizing or custom menus are desired.

  6. Sample Spec Sheet Bumble and Bumble 160 x 600

  7. Spongecell Speeds up the Production Process The Process begins once a buy has been completed *Hours are defined as fulltime working hours. A minimum of a 24 hour period is required to turnaround campaigns due to overlapping engagements in the pipeline Client Activity *Blue processes denote activities constrained by the client

  8. Defining the Build Timeframe Standard Screen Custom Screen

  9. Trafficking Spongecell • Traffic through any ad server (ie DART, Atlas) • Spongecell ads run on any portal, network or website • Sample Spongecell tags: <script type='text/javascript'>var spongecellParams = {"placementId": ”%p", "clickTag": "%c", "trackingPixel": "%t"}</script> <script src='http://spongecell.com/api/widgets/122338.js' type='text/javascript'></script>

  10. Post-Sales • Spongecell will help post sales activity by… • Giving Account Execs/Account Managers easy access to reporting/campaign pages • Being present on any client/agency meetings to assist with any questions regarding reporting, terminology, or Spongecell best practices (if need be) • Helping with post campaign analysis • Provide performance learnings across the whole campaign • Optimization suggestions for future campaigns 10

  11. Real Time Reporting, Analysis, and Follow Up • Our reporting is interactive, web-based, and can be easily shared and exported to Excel • We record and visualize detailed statistics on every interaction in the advertisement • We then use this information during campaigns to proactively make adjustments to ads that increase ROI

  12. Contact Us Anytime • Sam Wils • 917.748.0251 • Sam@spongecell.com • AIM: samwils820 • Marc Guldimann • 415.810.7980 • Skype: marcgul • AIM: spongecellmg • Marc@spongecell.com • Ben Kartzman • 917.312.7327 • Ben@spongecell.com 12

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