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WKAR at the Michigan Theatre / Jackson, MI

WKAR at the Michigan Theatre / Jackson, MI. Jeanie Croope Promotion Manager, WKAR. WKAR at the Michigan Theatre / Jackson, MI. Strategy. to gain goodwill to bring back an audience in an area that could not see WKAR post-DTV transition. Jeanie Croope Promotion Manager, WKAR.

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WKAR at the Michigan Theatre / Jackson, MI

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  1. WKAR at the Michigan Theatre / Jackson, MI Jeanie CroopePromotion Manager, WKAR

  2. WKAR at the Michigan Theatre / Jackson, MI Strategy • to gain goodwill • to bring back an audience in an area that could not see WKAR post-DTV transition Jeanie CroopePromotion Manager, WKAR

  3. WKAR at the Michigan Theatre / Jackson, MI Situation • beautifully-restored theatre

  4. WKAR at the Michigan Theatre / Jackson, MI Situation • partner with WKAR for screenings • has a bar license • big-screen simulcasts • adult beverages • Jackson, MI: 15% unemployment / 2nd largest viewing community • beautifully-restored Michigan Theatre Jeanie CroopePromotion Manager, WKAR

  5. WKAR at the Michigan Theatre / Jackson, MI Planning & Guidelines • all events *FREE* • all events chosen by theatre manager with approval of his board • promotion by theatre and WKAR • WKAR rep on-site to greet guests, intro program, distribute info Jeanie CroopePromotion Manager, WKAR

  6. WKAR at the Michigan Theatre / Jackson, MI Mechanics • WKAR program list to theatre manager • preferably 7:00 or 8:00 p.m. • preferably weeknights • concerts, performances, high-visual • no documentariesunless relevant to the community Jeanie CroopePromotion Manager, WKAR

  7. WKAR at the Michigan Theatre / Jackson, MI Past Events • “National Parks” preview [DVD] • “National Parks” conclusion ((TV)) • Great Performances: L.A. Philharmonic Opening Night ((TV)) • Great Performances at the Met: Tosca ((TV)) • Great Performances: Nutcracker ((TV)) • Great Performances: La Boheme((TV)) • Backstage Pass with Producer Talk Back [DVD]

  8. WKAR at the Michigan Theatre / Jackson, MI Promotion – Michigan Theatre • Posters at the theatre, in community • Contact with local newspaper • Targeted e-mail lists (e.g. symphony, seniors) • michigantheatre.org

  9. WKAR at the Michigan Theatre / Jackson, MI Promotion – WKAR • Program guide • On-air announcements (radio and TV) • Social media platforms • WKAR.org • e-News and other publications • Event calendars • Press releases

  10. WKAR at the Michigan Theatre / Jackson, MI Costs • Mileage for WKAR staff rep to attend events ($ 40, unless station car is available) • Flyers (if any)--------------------------------- = almost nothing.

  11. WKAR at the Michigan Theatre / Jackson, MI Results • Most popular: National Parks Preview (325 people) The Nutcracker (200 people) • Least popular: La Boheme(25 people) • Opera not a big audience-getter.Scheduled in December, starting at 9:00 p.m. = fail  • Overall feedback from patrons – wonderful  • Press: good mentions, cover story 

  12. WKAR at the Michigan Theatre / Jackson, MI The Idea Mill • More family events • Events with children’s character • If WKAR brings in a PBS personality for its own purposes, may also include a Michigan Theatre visit / event (w/admission) Jeanie CroopePromotion Manager, WKAR

  13. WKAR at the Michigan Theatre / Jackson, MI Jeanie Croope jeanie@wkar.org Promotion Manager, WKAR 517-432-3120, Ext. 424

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