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Design of Goods & Services (chapter 5)

Design of Goods & Services (chapter 5). March 26, 2010. Cost of development and production. Sales revenue. Net revenue (profit). Sales, cost, and cash flow. Cash flow. Loss. Introduction Growth Maturity Decline. Product Life Cycle. Negative cash flow. Figure 5.1. Ideas. Ability.

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Design of Goods & Services (chapter 5)

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  1. Design of Goods & Services (chapter 5) March 26, 2010

  2. Cost of development and production Sales revenue Net revenue (profit) Sales, cost, and cash flow Cash flow Loss Introduction Growth Maturity Decline Product Life Cycle Negative cash flow Figure 5.1

  3. Ideas Ability Customer Requirements Functional Specifications Product Specifications Scope for design and engineering teams Scope of product development team Design Review Test Market Introduction Evaluation Product Development Stages Figure 5.3

  4. Interrelationships How to Satisfy Customer Wants What the Customer Wants Analysis of Competitors Relationship Matrix Technical Attributes and Evaluation Quality Function Deployment (QFD) “house of quality” EXAMPLE

  5. Any questions?

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