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TPSP Project

TPSP Project. Building a Business— Games and Toys Based on TPSP Project from TEA. Building a Business….what’s it all about? Description Phase 1…exploring Resources…researching…..great websites Phase 2…planning Phase 2 continued…producing The Product….presenting Project proposal

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TPSP Project

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  1. TPSP Project Building a Business— Games and Toys Based on TPSP Project from TEA

  2. Building a Business….what’s it all about? • Description • Phase 1…exploring • Resources…researching…..great websites • Phase 2…planning • Phase 2 continued…producing • The Product….presenting • Project proposal • Citing your research • Rubric for Developing and Implementing Research • Rubric for Product and Presentation • Rubric for Product and Presentation continued Whenever you see the game pieces, click to return to Table of Contents. Table of Contents

  3. Building a Business • Building a Business is an interdisciplinary unit in which students develop a toy or game business, allowing students to explore and gain knowledge of history and science and their relationships.

  4. Description • This project generates an understanding of marketing, consumer awareness, and business models by studying the games and toys industry. • Students will learn about the making and selling of their favorite toys. • Students will found their own toy companies. • Students will develop a prototype of a new toy, along with one of the following: a business plan for a toy/game company; marketing campaign to sell the toy/game; or plan to mass produce the toy/game.

  5. Phase I • Make a list of your favorite toys and games. • Write about how your favorites have changed as you have gotten older. • Make a timeline of your life in terms of favorite toys and games. • Interview your grandparents and parents about their favorite toys and games. • Visit this link http://www.historychannel.com/exhibits/toys/timeline.htmlto learn more about how toys have changed over time. • Brainstorm leading toy companies. Find the answers to as many of these questions as you can. • Who started the company? • What was their motivation? • When was the company started? • What toys or games have been the company’s leading products? • What contributed to the company’s success/downfall? • Watch television for 30 minutes on Saturday morning and record the number and the length of the advertisements in that period of time. Answer the following questions: • What attracted you to the products advertised (sound, color, people)? • What other tools do advertisers use to get attention? • Who was the target audience of the advertisement? • What did the advertiser do to help students remember the toy/game and want to purchase it? • Where else are toys advertised (include different media, such as print and Internet)? • How do consumers need to be aware of advertising strategies?

  6. Resources • Great Site for History of Games • History Channel • History of Board Games • History of Board Games, Playing Cards, and Puzzles • Another History of Board Games • All-Time 100 Greatest Toys! • History of Toys R Us • History of Toys and Games

  7. Phase 2 • Selecting a topic. Brainstorm a toy/game company. • Name the company and provide job descriptions and titles for the top executives (e.g., CEO, CFO). • One good resource for steps in starting a business is It’s Your Business! by Larry Robson. • Each company will develop a new toy or game. • Think of three to five guiding questions to explore, such as: • Who is your consumer? • How will you find out whether they will like/buy the toy? • What will the toy be made of? • Feasibility—can you make it? • What safety issues will you have to deal with? • How much will the toy cost to make and to purchase? • How will you market/advertise the toy? • How much profit will you make? • What problems might you run into? How might you solve them? • How will you know if the toy is successful? • What resources will you need?

  8. Phase 2 continued • Design a prototype of a toy of the future. It could be an old toy that is redesigned or updated, or something completely futuristic. • Part of the research might include a needs assessment or interest inventory to see if the proposed toy/game appeals to the target audience. In the proposal, include plans for developing and testing the prototype. • Develop and test the prototype. • Create a survey to be used for conducting market research and analysis. • Consider the following questions: • What was successful about your prototype? • What adjustments or changes did you have to make? Why? • Who is the target audience for your toy/game? • What is new or unique about your toy/game? • How much does it cost to manufacture your toy/game? • How much will you sell the toy/game for? • What are sources of the money you will need to manufacture the game?

  9. The Product • Show what you have learned through one of the following products: • A business plan for your toy/game company, which should include a budget and a marketing-research plan. • A marketing campaign to sell the toy/game, including the creation of at least two of the following: • a slogan • jingle • commercial • advertisement • billboard • brochure • A plan to mass produce theproduct. The plan should include a way to sell the product, take and fill orders, and manage inventory.

  10. Forms

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